Company profile
R. Villanueva & Asociados S.a., Asesoria de Mercado
RUC 0991295828001 · Guayaquil, Guayas
Registry data
- RUC
- 0991295828001
- Legal name
- R. VILLANUEVA & ASOCIADOS S.A., ASESORIA DE MERCADO
- Trade name
- PRONOS
- Company type
- Stock corporation (S.A.)
- Incorporation date
- August 25, 1994
- Start of activities (SRI)
- August 25, 1994
- Subscribed capital
- $1,200
- Economic activity
- Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results
- ISIC code
- M7320.01
- Last year with filed statements
- 2013
- Address
- Hurtado 602, Esmeraldas
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 2351053
Financial statements
- Debt ratio
- 0.0%
- Return on equity (ROE)
- 0.0%
Balance sheet structure · 2013
What it owns
- Current assets $800 100%
- Non-current assets $0 0%
How it is financed
- Current liabilities $0 0%
- Non-current liabilities $0 0%
- Equity $800 100%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2013 | $0 | $0 | $800 | $800 | — |
| 2012 | $0 | $0 | $1,200 | $1,200 | — |
| 2011 | $0 | $0 | $1,200 | $1,200 | — |
| 2010 | $0 | $0 | $1,200 | $1,200 | — |
| 2009 | $0 | $0 | $1,200 | $1,200 | 3 |
| 2008 | $0 | $0 | $1,200 | $1,200 | 3 |
| 2007 | $0 | $0 | $1,200 | $1,200 | — |
| 2006 | $142,770 | $5,149 | $23,037 | $7,772 | — |
| 2005 | $201,061 | −$3,117 | $33,791 | $2,623 | — |
| 2004 | $209,675 | $6,336 | $41,753 | $3,792 | — |
| 2003 | $178,184 | $416 | $40,710 | −$1,593 | — |
| 2002 | $157,031 | −$12,799 | $26,476 | −$5,591 | — |
| 2001 | $119,682 | $193 | $32,284 | $6,607 | — |
| 2000 | $64,151 | $656 | $36,404 | $5,497 | — |
Its 2006 revenue exceeds that of 52.7% of the 30,031 companies in the country that recorded sales that year. In Guayas, it exceeds 58.5% of the 14,101 on record.
Within its activity (ISIC code M7320.01, 62 companies with sales), its revenue exceeds that of 50.0%; the trade’s typical margin was 1.5%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated August 31, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- No When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- August 25, 1994
- Cessation of activities
- September 2, 2014
- Resumption of activities
- September 10, 2013
Establishments · 1 registered, 0 open
- HEAD OFFICE Guayas / Guayaquil / Nueve de Octubre / Hurtado 602 y Esmeraldas - los Rios Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Activity classification (ISIC)
- Professional, scientific and technical activities
- Advertising and market research
- Market research and public opinion polling
- Market research and public opinion polling
- Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results
Frequently asked questions
What is the RUC of R. Villanueva & Asociados S.a., Asesoria de Mercado?
The RUC (taxpayer registration number) of R. VILLANUEVA & ASOCIADOS S.A., ASESORIA DE MERCADO is 0991295828001, according to Ecuador’s public corporate registry.
Is R. Villanueva & Asociados S.a., Asesoria de Mercado active?
No. Its legal status in the registry is Disolución y Liquidación Oficio Inscrita en RM.
What trade name does R. Villanueva & Asociados S.a., Asesoria de Mercado use?
It operates under the trade name PRONOS, according to the SRI’s RUC registry.
What does R. Villanueva & Asociados S.a., Asesoria de Mercado do?
Its registered economic activity (ISIC M7320.01) is: Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results
Where is R. Villanueva & Asociados S.a., Asesoria de Mercado located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was R. Villanueva & Asociados S.a., Asesoria de Mercado incorporated?
It was incorporated on August 25, 1994, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from