Market research and public opinion polling companies in Ecuador · ISIC M7320

362 registered companies · 301 active (83%)

Activity is classified with the ISIC code (CIIU in Spanish), the international classification the registry uses to order what every company does; this page groups the companies under code M7320.

The sector in figures

Financial statements filed with the Superintendencia de Compañías · year 2025

Declared revenue: $69 M
Share of the country: <0.1%
Companies that filed statements: 255
Median margin: 3.7%

Of the 255 companies that filed statements for 2025, 157 recorded sales and 123 closed with a profit; half of those with sales billed less than $71 k.

In this sector, according to the INEC (Instituto Nacional de Estadística y Censos, the national statistics institute, 2025), the average job pays $ 710 a month. Women hold 44% of the jobs, companies provide 43% of the employment, and the sector accounts for 5.3% of registered employment. Averages from an INEC sample, not totals.

Revenue by year 2000 → 2025 · ×17.1

$4.1 M

$106 M

$69 M

2000 2005 2010 2015 2020 2025

See the full series

2000: $4.1 M
2001: $5.7 M
2002: $9.3 M
2003: $11 M
2004: $15 M
2005: $20 M
2006: $29 M
2007: $35 M
2008: $37 M
2009: $38 M
2010: $45 M
2011: $52 M
2012: $60 M
2013: $80 M
2014: $106 M
2015: $93 M
2016: $84 M
2017: $64 M
2018: $62 M
2019: $63 M
2020: $55 M
2021: $61 M
2022: $70 M
2023: $74 M
2024: $76 M
2025: $69 M

The sector map · 2025

$1,740 $58 M · logarithmic scale

2025 revenue by province of domicile. Boundaries: Natural Earth.

The sector’s provinces

The largest by revenue

Segment concentration

the 5 largest: 52.5% the other 152: 47.5%

Concentration index (HHI): 1,049, unconcentrated; the largest takes 29.1% of revenue. The HHI measures how the market is shared out, from 0 to 10,000: the higher it is, the more it is concentrated in few hands.

Among the segment’s companies with recorded sales in 2025, each assigned in full to its declared main activity.

More specific activities

Companies

Sorted by highest revenue · name · most recent

Companies in this list: name, RUC, location, revenue and legal status
Company	RUC	Location	Revenue 2025 · USD	Status
Eficaciaecuador S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792029783001	Quito, Pichincha	20.1 M	Active
Ipsos S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791772954001	Quito, Pichincha	4.8 M	Active
Datandina Ecuador Sa Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1790733181001	Quito, Pichincha	4.8 M	Active
Landonparker S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793193128001	Quito, Pichincha	3.4 M	Active
Marketing & Technology Martec Cia. Ltda Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791879791001	Quito, Pichincha	3.2 M	Active
Creativegroup S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0992586818001	Guayaquil, Guayas	2.7 M	Active
101Grados Marketing Relacional Cia. Ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792167566001	Quito, Pichincha	2.2 M	Active
Alfavial S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792017343001	Quito, Pichincha	1.5 M	Active
Kusiner S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0992385022001	Guayaquil, Guayas	1.4 M	Active
Conestacomu Comunicaciones S.A. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	1792466172001	Quito, Pichincha	1.3 M	Active
Farres S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1391936645001	Portoviejo, Manabi	1.2 M	Active
Dichter & Neira Ecuador Research-network S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792588286001	Quito, Pichincha	943 k	Active
Algoritmo1010 Labs S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793060927001	Quito, Pichincha	901 k	Active
Artool Ecuador S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793202865001	Quito, Pichincha	889 k	Active
Walker Servicios de Marketing S.A. WSM Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792233356001	Quito, Pichincha	870 k	Active
Servicios Generales del Ecuador Serivarsa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791774469001	Quito, Pichincha	868 k	Active
Albaugh Ecuador S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791870891001	Guayaquil, Guayas	780 k	Active
Spectrum Opinion y Mercado S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791805380001	Quito, Pichincha	763 k	Active
Comunicaliza S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	1793213937001	Quito, Pichincha	762 k	Active
Tarlicsa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0992727241001	Samborondón, Guayas	736 k	Active
Consultora de Marketing Markapasos Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792587034001	Quito, Pichincha	674 k	Active
Foresight Consulting Forcon S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793064787001	Quito, Pichincha	657 k	Active
Sirkam Servicios de Campo S.A. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	1792994829001	Quito, Pichincha	507 k	Active
Kiwa CYD Kiwacyd S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792230543001	Quito, Pichincha	498 k	Active
Asemerc S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791987675001	Quito, Pichincha	496 k	Active
Sanchez Bellolio Mercadeo S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791857771001	Quito, Pichincha	493 k	Active
Instituto Latinoamericano de Comunicación Estrategica S.A. Ilce Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	0992824468001	Guayaquil, Guayas	488 k	Active
Dataquest S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1791326466001	Quito, Pichincha	455 k	Active
Tonal S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793198438001	Quito, Pichincha	427 k	Active
Volketswill S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792355141001	Quito, Pichincha	414 k	Active
Zoom Researchgroup S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0993193836001	Guayaquil, Guayas	354 k	Active
Informe Confidencial Informeconfidencial Cia.ltda. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	1793024653001	Quito, Pichincha	344 k	Active
Audit Support Legal S.A. Supportlegal Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	0992821078001	Guayaquil, Guayas	342 k	Active
JCV Direccion y Estrategia Comercial S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793199638001	Quito, Pichincha	316 k	Active
Tecnodelivery Consultores S.A. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	1792526418001	Quito, Pichincha	309 k	Active
Valemas S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792823307001	Quito, Pichincha	297 k	Active
Best-sales Asesores Comerciales S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792931398001	Quito, Pichincha	290 k	Active
Asyprocessa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0993203408001	Guayaquil, Guayas	283 k	Active
Transworld Services Ecuador TWS S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792048028001	Quito, Pichincha	283 k	Active
Consultoría, Estrategias y Opinión Ceo Ceosa S.A. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	0993153834001	Guayaquil, Guayas	281 k	Active
Evaluar S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793038735001	Quito, Pichincha	271 k	Active
Click Research Fdmrcb S.A.S. B.I.C. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	1793107907001	Quito, Pichincha	249 k	Active
Climasocial Estudios y Asesoramiento S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792928540001	Quito, Pichincha	229 k	Active
LC Brandnovation S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0993132136001	Guayaquil, Guayas	225 k	Active
Propraxis S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0190316017001	Cuenca, Azuay	220 k	Active
Publicidad & Mercadeo Publimercadeo S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0992959223001	Guayaquil, Guayas	212 k	Active
Aliance Research Imsdre Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1792507669001	Quito, Pichincha	211 k	Active
Mercadeo y Estrategia Lequar S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	0993368010001	Guayaquil, Guayas	194 k	Active
Centro de Investigaciones y Estudios Especializados Centroinvest Cia. Ltda. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls	1792210356001	Quito, Pichincha	186 k	Active
Insight E&s Analytics And Technologies S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results	1793212442001	Quito, Pichincha	186 k	Active

Corporate information from official public records of Ecuador · where this data comes from