Studies on the marketing potential (potential markets) companies in Ecuador · ISIC M7320.01
283 registered companies · 240 active (85%)
Activity is classified with the ISIC code (CIIU in Spanish), the international classification the registry uses to order what every company does; this page groups the companies under code M7320.01.
The sector in figures
Financial statements filed with the Superintendencia de Compañías · year 2025
- Declared revenue
- $64 M
- Share of the country
- <0.1%
- Companies that filed statements
- 206
- Median margin
- 4.1%
Of the 206 companies that filed statements for 2025, 137 recorded sales and 108 closed with a profit; half of those with sales billed less than $63 k.
In this sector, according to the INEC (Instituto Nacional de Estadística y Censos, the national statistics institute, 2025), the average job pays $ 710 a month. Women hold 44% of the jobs, companies provide 43% of the employment, and the sector accounts for 5.3% of registered employment. Averages from an INEC sample, not totals.
See the full series
- 2000
- $2.5 M
- 2001
- $3.7 M
- 2002
- $6.6 M
- 2003
- $8 M
- 2004
- $11 M
- 2005
- $16 M
- 2006
- $25 M
- 2007
- $32 M
- 2008
- $33 M
- 2009
- $33 M
- 2010
- $40 M
- 2011
- $47 M
- 2012
- $55 M
- 2013
- $73 M
- 2014
- $99 M
- 2015
- $86 M
- 2016
- $79 M
- 2017
- $58 M
- 2018
- $57 M
- 2019
- $58 M
- 2020
- $50 M
- 2021
- $59 M
- 2022
- $64 M
- 2023
- $67 M
- 2024
- $71 M
- 2025
- $64 M
The sector map · 2025
Azuay: $662 k declared · 13 companiesBolívar: no dataCarchi: $0 declared · 1 companiesCañar: $15 k declared · 1 companiesChimborazo: no dataCotopaxi: no dataEl Oro: $0 declared · 1 companiesEsmeraldas: $17 k declared · 1 companiesGalápagos: no dataGuayas: $8.1 M declared · 64 companiesImbabura: $18 k declared · 3 companiesLoja: $0 declared · 1 companiesLos Ríos: no dataManabí: $1.3 M declared · 2 companiesMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: $54 M declared · 114 companiesSanta Elena: $0 declared · 1 companiesSanto Domingo de los Tsáchilas: $3,600 declared · 2 companiesSucumbíos: no dataTungurahua: $117 k declared · 2 companiesZamora Chinchipe: no data Point at or tap a province to see its figure
$3,600 $54 M · logarithmic scale
2025 revenue by province of domicile. Boundaries: Natural Earth.
The sector’s provinces
The largest by revenue
- Eficaciaecuador S.A. $20 M
- Ipsos S.A.S. $4.8 M
- Datandina Ecuador Sa $4.8 M
- Landonparker S.A.S. $3.4 M
- Marketing & Technology Martec Cia. Ltda $3.2 M
Segment concentration
the 5 largest: 56.8% the other 132: 43.2%
Concentration index (HHI): 1,218, unconcentrated; the largest takes 31.4% of revenue. The HHI measures how the market is shared out, from 0 to 10,000: the higher it is, the more it is concentrated in few hands.
Among the segment’s companies with recorded sales in 2025, each assigned in full to its declared main activity.
Companies
Sorted by highest revenue · name · most recent
| Company | RUC | Location | Revenue 2025 · USD | Status |
|---|---|---|---|---|
| Eficaciaecuador S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792029783001 | Quito, Pichincha | 20.1 M | Active |
| Ipsos S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791772954001 | Quito, Pichincha | 4.8 M | Active |
| Datandina Ecuador Sa Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1790733181001 | Quito, Pichincha | 4.8 M | Active |
| Landonparker S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793193128001 | Quito, Pichincha | 3.4 M | Active |
| Marketing & Technology Martec Cia. Ltda Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791879791001 | Quito, Pichincha | 3.2 M | Active |
| Creativegroup S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992586818001 | Guayaquil, Guayas | 2.7 M | Active |
| 101Grados Marketing Relacional Cia. Ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792167566001 | Quito, Pichincha | 2.2 M | Active |
| Alfavial S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792017343001 | Quito, Pichincha | 1.5 M | Active |
| Kusiner S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992385022001 | Guayaquil, Guayas | 1.4 M | Active |
| Farres S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1391936645001 | Portoviejo, Manabi | 1.2 M | Active |
| Dichter & Neira Ecuador Research-network S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792588286001 | Quito, Pichincha | 943 k | Active |
| Algoritmo1010 Labs S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793060927001 | Quito, Pichincha | 901 k | Active |
| Artool Ecuador S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793202865001 | Quito, Pichincha | 889 k | Active |
| Walker Servicios de Marketing S.A. WSM Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792233356001 | Quito, Pichincha | 870 k | Active |
| Servicios Generales del Ecuador Serivarsa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791774469001 | Quito, Pichincha | 868 k | Active |
| Albaugh Ecuador S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791870891001 | Guayaquil, Guayas | 780 k | Active |
| Spectrum Opinion y Mercado S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791805380001 | Quito, Pichincha | 763 k | Active |
| Tarlicsa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992727241001 | Samborondón, Guayas | 736 k | Active |
| Consultora de Marketing Markapasos Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792587034001 | Quito, Pichincha | 674 k | Active |
| Foresight Consulting Forcon S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793064787001 | Quito, Pichincha | 657 k | Active |
| Kiwa CYD Kiwacyd S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792230543001 | Quito, Pichincha | 498 k | Active |
| Asemerc S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791987675001 | Quito, Pichincha | 496 k | Active |
| Sanchez Bellolio Mercadeo S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791857771001 | Quito, Pichincha | 493 k | Active |
| Dataquest S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791326466001 | Quito, Pichincha | 455 k | Active |
| Tonal S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793198438001 | Quito, Pichincha | 427 k | Active |
| Volketswill S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792355141001 | Quito, Pichincha | 414 k | Active |
| Zoom Researchgroup S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993193836001 | Guayaquil, Guayas | 354 k | Active |
| JCV Direccion y Estrategia Comercial S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793199638001 | Quito, Pichincha | 316 k | Active |
| Valemas S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792823307001 | Quito, Pichincha | 297 k | Active |
| Best-sales Asesores Comerciales S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792931398001 | Quito, Pichincha | 290 k | Active |
| Asyprocessa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993203408001 | Guayaquil, Guayas | 283 k | Active |
| Transworld Services Ecuador TWS S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792048028001 | Quito, Pichincha | 283 k | Active |
| Evaluar S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793038735001 | Quito, Pichincha | 271 k | Active |
| Climasocial Estudios y Asesoramiento S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792928540001 | Quito, Pichincha | 229 k | Active |
| LC Brandnovation S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993132136001 | Guayaquil, Guayas | 225 k | Active |
| Propraxis S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0190316017001 | Cuenca, Azuay | 220 k | Active |
| Publicidad & Mercadeo Publimercadeo S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992959223001 | Guayaquil, Guayas | 212 k | Active |
| Aliance Research Imsdre Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792507669001 | Quito, Pichincha | 211 k | Active |
| Mercadeo y Estrategia Lequar S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993368010001 | Guayaquil, Guayas | 194 k | Active |
| Insight E&s Analytics And Technologies S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793212442001 | Quito, Pichincha | 186 k | Active |
| Inqsitive S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793142443001 | Quito, Pichincha | 186 k | Active |
| Market Insight S.A. Mkinsight Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992869569001 | Guayaquil, Guayas | 173 k | Active |
| Leon Research Consulting Lerconconsulting S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993117102001 | Guayaquil, Guayas | 168 k | Active |
| Sevaric S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793217219001 | Quito, Pichincha | 137 k | Active |
| Titans Create & Evolve Titansc&e S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992994959001 | Guayaquil, Guayas | 135 k | Active |
| Brainad S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793109225001 | Quito, Pichincha | 131 k | Active |
| Imk Investigación & Marketing S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792581923001 | Quito, Pichincha | 128 k | Active |
| Branding-bureau S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993054100001 | Guayaquil, Guayas | 122 k | Active |
| Analytik360 S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1891811625001 | Ambato, Tungurahua | 117 k | Active |
| Pmgglobal Cia. Ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0190340783001 | Cuenca, Azuay | 116 k | Active |
Corporate information from official public records of Ecuador · where this data comes from