Market research and public opinion polling companies in Ecuador · ISIC M7320
362 registered companies · 301 active (83%)
Activity is classified with the ISIC code (CIIU in Spanish), the international classification the registry uses to order what every company does; this page groups the companies under code M7320.
The sector in figures
Financial statements filed with the Superintendencia de Compañías · year 2025
- Declared revenue
- $69 M
- Share of the country
- <0.1%
- Companies that filed statements
- 255
- Median margin
- 3.7%
Of the 255 companies that filed statements for 2025, 157 recorded sales and 123 closed with a profit; half of those with sales billed less than $71 k.
In this sector, according to the INEC (Instituto Nacional de Estadística y Censos, the national statistics institute, 2025), the average job pays $ 710 a month. Women hold 44% of the jobs, companies provide 43% of the employment, and the sector accounts for 5.3% of registered employment. Averages from an INEC sample, not totals.
2000 2005 2010 2015 2020 2025
See the full series
- 2000
- $4.1 M
- 2001
- $5.7 M
- 2002
- $9.3 M
- 2003
- $11 M
- 2004
- $15 M
- 2005
- $20 M
- 2006
- $29 M
- 2007
- $35 M
- 2008
- $37 M
- 2009
- $38 M
- 2010
- $45 M
- 2011
- $52 M
- 2012
- $60 M
- 2013
- $80 M
- 2014
- $106 M
- 2015
- $93 M
- 2016
- $84 M
- 2017
- $64 M
- 2018
- $62 M
- 2019
- $63 M
- 2020
- $55 M
- 2021
- $61 M
- 2022
- $70 M
- 2023
- $74 M
- 2024
- $76 M
- 2025
- $69 M
The sector map · 2025
Azuay: $709 k declared · 18 companiesBolívar: $0 declared · 1 companiesCarchi: $0 declared · 1 companiesCañar: $15 k declared · 1 companiesChimborazo: no dataCotopaxi: $1,740 declared · 2 companiesEl Oro: $0 declared · 1 companiesEsmeraldas: $17 k declared · 1 companiesGalápagos: no dataGuayas: $9.2 M declared · 76 companiesImbabura: $18 k declared · 4 companiesLoja: $0 declared · 3 companiesLos Ríos: $0 declared · 2 companiesManabí: $1.3 M declared · 4 companiesMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: $58 M declared · 135 companiesSanta Elena: $0 declared · 1 companiesSanto Domingo de los Tsáchilas: $3,600 declared · 3 companiesSucumbíos: no dataTungurahua: $117 k declared · 2 companiesZamora Chinchipe: no data Point at or tap a province to see its figure
$1,740 $58 M · logarithmic scale
2025 revenue by province of domicile. Boundaries: Natural Earth.
The sector’s provinces
The largest by revenue
- Eficaciaecuador S.A. $20 M
- Ipsos S.A.S. $4.8 M
- Datandina Ecuador Sa $4.8 M
- Landonparker S.A.S. $3.4 M
- Marketing & Technology Martec Cia. Ltda $3.2 M
Segment concentration
the 5 largest: 52.5% the other 152: 47.5%
Concentration index (HHI): 1,049, unconcentrated; the largest takes 29.1% of revenue. The HHI measures how the market is shared out, from 0 to 10,000: the higher it is, the more it is concentrated in few hands.
Among the segment’s companies with recorded sales in 2025, each assigned in full to its declared main activity.
More specific activities
- Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results 283
- Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls 79
Companies
Sorted by highest revenue · name · most recent
| Company | RUC | Location | Revenue 2025 · USD | Status |
|---|---|---|---|---|
| Polidata S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 0993411492001 | Guayaquil, Guayas | — | Active |
| Kaptanalytics S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1793240609001 | Quito, Pichincha | — | Active |
| Cohort Partners S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793240452001 | Quito, Pichincha | — | Active |
| Codigovictoria S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1793240112001 | Quito, Pichincha | — | Active |
| Amvex S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993409931001 | Samborondón, Guayas | — | Active |
| Gonzacorp Consulting Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0195184267001 | Cuenca, Azuay | — | Active |
| Mercadeo Latino Merlatti S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993409722001 | Guayaquil, Guayas | — | Active |
| Lercondata S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993409561001 | Guayaquil, Guayas | — | Active |
| Bigbro S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793238558001 | Quito, Pichincha | — | Active |
| Opulence Grading System Ogs S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793238250001 | Quito, Pichincha | — | Active |
| Pdaecuador S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993408516001 | Guayaquil, Guayas | — | Active |
| Cana S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793236798001 | Quito, Pichincha | — | Active |
| Alesuabal S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993407812001 | Guayaquil, Guayas | — | Active |
| Territorium S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1191798565001 | Loja, Loja | — | Active |
| Continentalecu S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993407541001 | Guayaquil, Guayas | — | Active |
| Homeoffice Robotex S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993407227001 | Guayaquil, Guayas | — | Active |
| Trivert S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793235697001 | San Miguel de los Bancos, Pichincha | — | Active |
| Inmarkaservice S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793235413001 | Quito, Pichincha | — | Active |
| Studiosagrado S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793234771001 | Quito, Pichincha | — | Active |
| Comdistec S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793234342001 | Quito, Pichincha | — | Active |
| Blackwoodaliance S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793234187001 | Quito, Pichincha | — | Active |
| Toldo Digital S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1891813243001 | Ambato, Tungurahua | — | Active |
| Servicios Frontnova S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793233221001 | Quito, Pichincha | 40 k | Active |
| Imk Sensorystudio S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793232950001 | Quito, Pichincha | — | Active |
| Wakanda S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993404720001 | Guayaquil, Guayas | 0 | Active |
| Quorum Data & Strategy S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 0993404398001 | Guayaquil, Guayas | 0 | Active |
| FSP Consulting Fransos S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993404498001 | Guayaquil, Guayas | 0 | Active |
| Auraselections S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793232102001 | Quito, Pichincha | — | Active |
| Insideglobal S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793231873001 | Quito, Pichincha | 929 | Active |
| Blackwoodalliance S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793231886001 | Quito, Pichincha | 13 k | Active |
| Media Connection Monitor S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793231662001 | Quito, Pichincha | 0 | Active |
| Celexa S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993403573001 | Guayaquil, Guayas | — | Active |
| Gerencia y Gestión Estratégica de Proyectos Ggep S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1291792066001 | Babahoyo, Los Rios | 0 | Active |
| Vendevo S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993402278001 | Guayaquil, Guayas | 0 | Active |
| Dantorx Strategies & Consulting S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993402226001 | Samborondón, Guayas | 28 k | Active |
| Cobox Data S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0791844766001 | Machala, El Oro | — | Active |
| Globalstrategies & Consulting S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993401874001 | Samborondón, Guayas | — | Active |
| Consultoría en Inteligencia de Negocios y Ciencia de Datos del Ecuador Cinde S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793229324001 | Quito, Pichincha | — | Active |
| Quatri Vium Consultores S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0195165548001 | Cuenca, Azuay | 0 | Active |
| Insightpoll And Services S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1191798094001 | Loja, Loja | 0 | Active |
| Corinta S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1091799160001 | Ibarra, Imbabura | 18 k | Active |
| Chimp Asesoria S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793227618001 | Quito, Pichincha | — | Active |
| Ismarcam S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0195162311001 | Cuenca, Azuay | 67 k | Active |
| Fortiaerconsulting S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0491534648001 | Tulcán, Carchi | 0 | Active |
| Dataxtion S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 2390643414001 | Santo Domingo, Santo Domingo de los Tsachilas | 0 | Active |
| Bacchus S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993399623001 | Guayaquil, Guayas | 0 | Active |
| Insightfulmetrics Company S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793226673001 | Quito, Pichincha | — | Active |
| Focusstrategas S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1091799022001 | Antonio Ante, Imbabura | 0 | Active |
| Innovai Brands S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793225403001 | Quito, Pichincha | 10 k | Active |
| Blumhaus Ecuador S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993397739001 | Samborondón, Guayas | 6 k | Active |
Corporate information from official public records of Ecuador · where this data comes from