Company profile
Publicitas Compania Anonima de Publicidad
RUC 0990094772001 · Guayaquil, Guayas
Caution: the two sources disagree. The corporate registry lists it as Disolución y Liquidación Oficio Inscrita en RM, but the SRI has its RUC as Active . Verify the situation before doing business with this company. What each status means
See the tax detailsRegistry data
- RUC
- 0990094772001
- Legal name
- PUBLICITAS COMPANIA ANONIMA DE PUBLICIDAD
- Trade name
- PUBLICITAS
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Medium · 2022
- Incorporation date
- September 7, 1955
- Start of activities (SRI)
- September 7, 1955
- Subscribed capital
- $500,000
- Economic activity
- Creation and placement of advertisements in newspapers, magazines, radio and television programmes, on the Internet and in other media
- ISIC code
- M7310.01
- Last year with filed statements
- 2022
- Address
- Ilanes, Carlos Julio Arosemena
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042202790
Financial statements
- Current ratio
- 3.70
- Debt ratio
- 48.2%
- Net margin
- −60.3%
- Return on equity (ROE)
- −47.8%
- Revenue vs 2021
- −60.6%
The income statement · 2022
- Revenue $2,047,864
- Cost of sales $1,178,971
- Expenses $2,104,519
- Net result −$1,235,626
Balance sheet structure · 2022
What it owns
- Current assets $4,950,496 99%
- Non-current assets $37,351 1%
How it is financed
- Current liabilities $1,339,291 27%
- Non-current liabilities $1,064,097 21%
- Equity $2,584,459 52%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2022 | $2,047,864 | −$1,235,626 | $4,987,847 | $2,584,459 | 22 |
| 2021 | $5,199,702 | $89,369 | $5,388,791 | $3,820,086 | 22 |
| 2020 | $3,646,754 | $124,528 | $5,207,221 | $3,730,716 | 22 |
| 2019 | $10,924,292 | $277,847 | $5,727,205 | $3,606,189 | 26 |
| 2018 | $10,326,410 | $453,507 | $5,006,549 | $3,328,342 | 35 |
| 2017 | $9,530,997 | $399,352 | $4,409,592 | $2,874,835 | 35 |
| 2016 | $4,732,774 | $524,664 | $3,362,717 | $2,590,909 | 41 |
| 2015 | $6,251,826 | $355,334 | $3,383,656 | $2,066,244 | 50 |
| 2014 | $9,922,159 | $460,872 | $3,677,272 | $2,260,461 | 59 |
| 2013 | $13,865,459 | $307,541 | $3,068,555 | $1,799,589 | 1 |
| 2012 | $8,703,461 | $2,419 | $3,142,392 | $1,062,803 | 52 |
| 2011 | $4,889,578 | $252,860 | $3,524,970 | $628,692 | 3 |
| 2010 | $4,546,091 | $323,537 | $2,145,124 | $336,128 | 2 |
| 2009 | $506,239 | $2,741 | $533,195 | $106,990 | 1 |
| 2008 | $9,923 | −$96,335 | $12,470 | −$95,535 | 1 |
| 2007 | $160,558 | $18,985 | $290,067 | $123,943 | — |
| 2006 | $213,800 | $790 | $402,500 | $105,558 | — |
| 2004 | $0 | −$38,704 | $567,131 | $140,452 | — |
| 2003 | $0 | −$90,473 | $494,103 | $88,010 | — |
| 2002 | $1,729,185 | −$165,834 | $526,932 | $3,936 | — |
| 2001 | $2,521,892 | −$71,948 | $1,161,078 | $102,666 | — |
| 2000 | $1,872,878 | $1,201 | $862,561 | $194,402 | — |
In 2022 it recorded revenue of $2,047,864 and a net result of −$1,235,626, a margin of −60.3%.
Its 2022 revenue exceeds that of 90.1% of the 72,526 companies in the country that recorded sales that year. In Guayas, it exceeds 89.6% of the 27,305 on record.
Within its activity (ISIC code M7310.01, 221 companies with sales), its revenue exceeds that of 95.5%; the trade’s typical margin was 3.9%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 5, 2026This status does not match the corporate registry, which lists the company as Disolución y Liquidación Oficio Inscrita en RM.
- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- Yes Designated by the SRI for its size, with additional filing obligations
- Start of activities
- September 7, 1955
Establishments · 2 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Tarqui / Ilanes y Av Carlos Julio Arosemena Open
- Pichincha / Quito / Quito Distrito Metropolitano / Juan Leon Mera 1741 y Ave. Orellana Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas, plus 1 closed.
Azuay: no dataBolívar: no dataCarchi: no dataCañar: no dataChimborazo: no dataCotopaxi: no dataEl Oro: no dataEsmeraldas: no dataGalápagos: no dataGuayas: 1 companiesImbabura: no dataLoja: no dataLos Ríos: no dataManabí: no dataMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: 0 companiesSanta Elena: no dataSanto Domingo de los Tsáchilas: no dataSucumbíos: no dataTungurahua: no dataZamora Chinchipe: no data Point at or tap a province to see its figure
Provinces with a presence
- Guayas head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 5, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
Frequently asked questions
What is the RUC of Publicitas Compania Anonima de Publicidad?
The RUC (taxpayer registration number) of PUBLICITAS COMPANIA ANONIMA DE PUBLICIDAD is 0990094772001, according to Ecuador’s public corporate registry.
Is Publicitas Compania Anonima de Publicidad active?
No. Its legal status in the registry is Disolución y Liquidación Oficio Inscrita en RM.
What trade name does Publicitas Compania Anonima de Publicidad use?
It operates under the trade name PUBLICITAS, according to the SRI’s RUC registry.
What does Publicitas Compania Anonima de Publicidad do?
Its registered economic activity (ISIC M7310.01) is: Creation and placement of advertisements in newspapers, magazines, radio and television programmes, on the Internet and in other media
Where is Publicitas Compania Anonima de Publicidad located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Publicitas Compania Anonima de Publicidad incorporated?
It was incorporated on September 7, 1955, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from