Company profile

Corporate registry In dissolution SRI Active

Publicitaria Cariba S.A.

RUC 0990095450001 · Guayaquil, Guayas

Caution: the two sources disagree. The corporate registry lists it as Disolución y Liquidación Oficio Inscrita en RM, but the SRI has its RUC as Active . Verify the situation before doing business with this company. What each status means

See the tax details

Registry data

RUC: 0990095450001
Legal name: PUBLICITARIA CARIBA S.A.
Trade name: ZENITH OPTIMEDIA
Company type: Stock corporation (S.A.)
Size segment (SCVS): Medium · 2022
Incorporation date: July 7, 1971
Start of activities (SRI): July 7, 1971
Subscribed capital: $1,000,000
Economic activity: Creation and placement of advertisements in newspapers, magazines, radio and television programmes, on the Internet and in other media
ISIC code: M7310.01
Last year with filed statements: 2022
Address: Ilanes, y Av. Carlos Julio Arosemena
Location: Guayaquil, Guayas
Region: Costa
Phone: 046003370

Financial statements

Current ratio: 14.82
Debt ratio: 20.5%
Net margin: −7.9%
Return on equity (ROE): −2.3%
Revenue vs 2021: −64.6%

Revenue by year 2000 → 2022 · +20.8%

$1.3 M

$27.3 M

$1.6 M

2000 2005 2009 2013 2017 2022

Net result by year

$4.8 k

$672 k

−$126 k

2000 2005 2009 2013 2017 2022

Employees by year 2008 → 2022 · ×9.0

2008 2011 2014 2017 2022

The income statement · 2022

Revenue $1,589,621
Cost of sales $1,328,848
Expenses $386,953
Net result −$126,180

Financial statements filed with the Superintendencia de Compañías, year by year
Year	Revenue	Net result	Assets	Equity	Employees
2022	$1,589,621	−$126,180	$6,762,478	$5,373,039	9
2021	$4,484,468	$89,376	$7,335,148	$5,499,220	9
2020	$4,636,550	$242,910	$7,348,704	$5,409,844	9
2019	$0	$191,209	$6,735,755	$5,166,933	4
2018	$8,147,123	$579,146	$6,475,973	$4,975,724	11
2017	$5,865,747	$465,194	$6,217,349	$4,396,578	11
2016	$15,826,452	$642,571	$7,130,513	$4,892,027	9
2015	$20,391,473	$595,645	$6,566,026	$4,270,762	5
2014	$27,336,527	$626,602	$6,936,982	$5,020,106	2
2013	$23,009,676	$197,846	$7,332,691	$4,393,505	2
2012	$21,306,995	$94,988	$11,946,880	$3,987,409	1
2011	$24,249,253	$245,028	$12,789,055	$3,892,421	2
2010	$20,112,759	$672,110	$15,766,575	$4,643,175	1
2009	$24,582,214	$506,578	$18,706,867	$5,822,469	1
2008	$26,509,436	$395,431	$15,493,802	$6,144,070	1
2007	$20,765,146	$257,098	$5,310,115	$1,513,786	—
2006	$7,257,747	$26,813	$3,440,031	$248,748	—
2005	$5,837,782	−$22,690	$1,837,314	$222,644	—
2004	$5,990,218	$20,920	$2,151,308	$89,239	—
2003	$5,008,677	$3,230	$1,315,856	$69,866	—
2002	$2,590,421	$23,232	$1,239,233	$49,099	—
2000	$1,316,057	$4,783	$78,002	$12,604	—

In 2022 it recorded revenue of $1,589,621 and a net result of −$126,180, a margin of −7.9%.

Its 2022 revenue exceeds that of 88.2% of the 72,526 companies in the country that recorded sales that year. In Guayas, it exceeds 87.7% of the 27,305 on record.

Within its activity (ISIC code M7310.01, 221 companies with sales), its revenue exceeds that of 94.1%; the trade’s typical margin was 3.9%.

Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.

Tax status (SRI)

updated September 5, 2026

RUC status: Active

This status does not match the corporate registry, which lists the company as Disolución y Liquidación Oficio Inscrita en RM.

Phantom taxpayer: No
Nonexistent transactions: No

Tax regime: General regime The set of rules under which it files its taxes
Required to keep accounting books: Yes
Withholding agent: Yes When paying third parties, it withholds taxes and remits them to the SRI
Special taxpayer: No Designated by the SRI for its size, with additional filing obligations
Start of activities: July 7, 1971

Establishments · 2 registered, 2 open

HEAD OFFICE Guayas / Guayaquil / Tarqui / Ilanes SN y Av Carlos Julio Arosemena Open
Guayas / Guayaquil / Tarqui / Ilanes S/N y Av Carlos Julio Arosemena Open

Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.

Where it operates

It has 2 open establishments in Guayas.

Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).

Cantons with a presence

Guayaquil head office 2 locations

Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 5, 2026. The location is the province and canton on record, not each site’s exact address.

Activity classification (ISIC)

Frequently asked questions

What is the RUC of Publicitaria Cariba S.A.?

The RUC (taxpayer registration number) of PUBLICITARIA CARIBA S.A. is 0990095450001, according to Ecuador’s public corporate registry.

Is Publicitaria Cariba S.A. active?

No. Its legal status in the registry is Disolución y Liquidación Oficio Inscrita en RM.

What trade name does Publicitaria Cariba S.A. use?

It operates under the trade name ZENITH OPTIMEDIA, according to the SRI’s RUC registry.

What does Publicitaria Cariba S.A. do?

Its registered economic activity (ISIC M7310.01) is: Creation and placement of advertisements in newspapers, magazines, radio and television programmes, on the Internet and in other media

Where is Publicitaria Cariba S.A. located?

Its registered address is in Guayaquil, province of Guayas, Ecuador.

When was Publicitaria Cariba S.A. incorporated?

It was incorporated on July 7, 1971, as a stock corporation (s.a.).

Related companies

Corporate information from official public records of Ecuador · where this data comes from