Market research and public opinion polling companies in Ecuador · ISIC M732
362 registered companies · 301 active (83%)
Activity is classified with the ISIC code (CIIU in Spanish), the international classification the registry uses to order what every company does; this page groups the companies under code M732.
The sector in figures
Financial statements filed with the Superintendencia de Compañías · year 2025
- Declared revenue
- $69 M
- Share of the country
- <0.1%
- Companies that filed statements
- 255
- Median margin
- 3.7%
Of the 255 companies that filed statements for 2025, 157 recorded sales and 123 closed with a profit; half of those with sales billed less than $71 k.
In this sector, according to the INEC (Instituto Nacional de Estadística y Censos, the national statistics institute, 2025), the average job pays $ 710 a month. Women hold 44% of the jobs, companies provide 43% of the employment, and the sector accounts for 5.3% of registered employment. Averages from an INEC sample, not totals.
2000 2005 2010 2015 2020 2025
See the full series
- 2000
- $4.1 M
- 2001
- $5.7 M
- 2002
- $9.3 M
- 2003
- $11 M
- 2004
- $15 M
- 2005
- $20 M
- 2006
- $29 M
- 2007
- $35 M
- 2008
- $37 M
- 2009
- $38 M
- 2010
- $45 M
- 2011
- $52 M
- 2012
- $60 M
- 2013
- $80 M
- 2014
- $106 M
- 2015
- $93 M
- 2016
- $84 M
- 2017
- $64 M
- 2018
- $62 M
- 2019
- $63 M
- 2020
- $55 M
- 2021
- $61 M
- 2022
- $70 M
- 2023
- $74 M
- 2024
- $76 M
- 2025
- $69 M
The sector map · 2025
Azuay: $709 k declared · 18 companiesBolívar: $0 declared · 1 companiesCarchi: $0 declared · 1 companiesCañar: $15 k declared · 1 companiesChimborazo: no dataCotopaxi: $1,740 declared · 2 companiesEl Oro: $0 declared · 1 companiesEsmeraldas: $17 k declared · 1 companiesGalápagos: no dataGuayas: $9.2 M declared · 76 companiesImbabura: $18 k declared · 4 companiesLoja: $0 declared · 3 companiesLos Ríos: $0 declared · 2 companiesManabí: $1.3 M declared · 4 companiesMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: $58 M declared · 135 companiesSanta Elena: $0 declared · 1 companiesSanto Domingo de los Tsáchilas: $3,600 declared · 3 companiesSucumbíos: no dataTungurahua: $117 k declared · 2 companiesZamora Chinchipe: no data Point at or tap a province to see its figure
$1,740 $58 M · logarithmic scale
2025 revenue by province of domicile. Boundaries: Natural Earth.
The sector’s provinces
The largest by revenue
- Eficaciaecuador S.A. $20 M
- Ipsos S.A.S. $4.8 M
- Datandina Ecuador Sa $4.8 M
- Landonparker S.A.S. $3.4 M
- Marketing & Technology Martec Cia. Ltda $3.2 M
Segment concentration
the 5 largest: 52.5% the other 152: 47.5%
Concentration index (HHI): 1,049, unconcentrated; the largest takes 29.1% of revenue. The HHI measures how the market is shared out, from 0 to 10,000: the higher it is, the more it is concentrated in few hands.
Among the segment’s companies with recorded sales in 2025, each assigned in full to its declared main activity.
More specific activities
Companies
Sorted by highest revenue · name · most recent
| Company | RUC | Location | Revenue 2025 · USD | Status |
|---|---|---|---|---|
| 101Grados Marketing Relacional Cia. Ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792167566001 | Quito, Pichincha | 2.2 M | Active |
| 593 Brand Consulting Consultoramarketing Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0190470547001 | Azuay | — | Historical |
| Acnielsen Ecuador S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0990857997001 | Guayaquil, Guayas | — | Active |
| Acsi Ecuador Ecuacsi S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0190492273001 | Cuenca, Azuay | 50 k | Active |
| Adai S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 0993392749001 | Guayaquil, Guayas | 0 | Active |
| Adkaramba S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992739576001 | Guayaquil, Guayas | 0 | Active |
| Advanconsul Cia. Ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0190324109001 | Cuenca, Azuay | 0 | Active |
| Agencia de Inversiones y Exportaciones Proinvex S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1091797353001 | Ibarra, Imbabura | 10 | Active |
| Agencia Publicidad y Marketing Texcrea S.A. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1291765048001 | Guayaquil, Guayas | — | In dissolution |
| Agriexpress S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791767861001 | Pichincha | — | Historical |
| Akaoasesores Cia. Ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792255953001 | Pichincha | — | Historical |
| Albaugh Ecuador S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791870891001 | Guayaquil, Guayas | 780 k | Active |
| Alca Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993271845001 | Guayaquil, Guayas | 0 | Active |
| Aldex Internacional Sa Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0990563926001 | Guayas | — | Historical |
| Alephrcm S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993070475001 | Guayas | — | Historical |
| Alesuabal S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993407812001 | Guayaquil, Guayas | — | Active |
| Alfaconsulting Digital S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792286018001 | Pichincha | — | Historical |
| Alfamarketing S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793203335001 | Pichincha | — | Historical |
| Alfavial S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792017343001 | Quito, Pichincha | 1.5 M | Active |
| Algorithmic Capital S.a.s., en Liquidación Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793187544001 | Mejia, Pichincha | — | In dissolution |
| Algoritmo1010 Labs S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793060927001 | Quito, Pichincha | 901 k | Active |
| Aliance Research Imsdre Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792507669001 | Quito, Pichincha | 211 k | Active |
| Alkha S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793192212001 | Quito, Pichincha | 0 | Active |
| Allpremium S.a Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791940903001 | Pichincha | — | Historical |
| Alphasolutions S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993278394001 | Guayaquil, Guayas | — | Active |
| Altadata Cia.ltda. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 0195107785001 | Cuenca, Azuay | 0 | Active |
| Alzamora Cia. Ltda Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791754557001 | Pichincha | — | Historical |
| Amerikacorp S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992123338001 | Guayas | — | Historical |
| Amvex S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993409931001 | Samborondón, Guayas | — | Active |
| Anaimas Analisis Implementacion Asesoria S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992774258001 | Guayas | — | Historical |
| Analitikadigital S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993111694001 | Guayaquil, Guayas | 0 | Active |
| Analyticsresearch Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792973767001 | Quito, Pichincha | 0 | Active |
| Analytik360 S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1891811625001 | Ambato, Tungurahua | 117 k | Active |
| Anlumi S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993396578001 | Guayaquil, Guayas | 2 k | Active |
| Ao4 Media Ecuador S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993056421001 | Guayaquil, Guayas | 0 | Active |
| Aredom S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992142723001 | Guayaquil, Guayas | — | In dissolution |
| Artool Ecuador S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793202865001 | Quito, Pichincha | 889 k | Active |
| Asemerc S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1791987675001 | Quito, Pichincha | 496 k | Active |
| Asesoria en Politica Electoral S.A. Asepol Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 1391720017001 | Portoviejo, Manabi | 0 | Active |
| Asesoria y Consultoria Asecosa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792378265001 | Quito, Pichincha | 0 | Active |
| Asia RD Strategy R&dcorp C.L. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793066305001 | Pichincha | — | Historical |
| Asociacion Latinoamericana de Investigadores y Consultores Politicos Alincop S.A.S. Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 0993375193001 | Guayaquil, Guayas | — | In dissolution |
| Asyprocessa S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0993203408001 | Guayaquil, Guayas | 283 k | Active |
| Atlasvalue Cia.ltda. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1191789772001 | Loja, Loja | — | In dissolution |
| Audit Support Legal S.A. Supportlegal Public opinion polling on political, economic and social issues, and statistical analysis of the results of such polls | 0992821078001 | Guayaquil, Guayas | 342 k | Active |
| Auraselections S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793232102001 | Quito, Pichincha | — | Active |
| Avantare S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 0992684771001 | Guayaquil, Guayas | 0 | Active |
| Avestrategia Comercial S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793195745001 | Quito, Pichincha | 0 | Active |
| Aybmanagement S.A.S. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1793203885001 | Quito, Pichincha | 8 k | Active |
| Azez Consultores Marketing Azezmkt S.A. Studies on the marketing potential (potential markets), acceptance and familiarity of products, and on the buying habits of consumers, for the purpose of promoting sales and developing new products, including statistical analyses of the results | 1792812267001 | Quito, Pichincha | — | Active |
Corporate information from official public records of Ecuador · where this data comes from