Company profile
Tactica Publicitaria S.A. Tactisa
RUC 0991232648001 · Guayaquil, Guayas
Registry data
- RUC
- 0991232648001
- Legal name
- TACTICA PUBLICITARIA S.A. TACTISA
- Trade name
- TACTICA PUBLICITARIA · HAVAS MEDIA
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Large · 2023
- Incorporation date
- July 2, 1992
- Start of activities (SRI)
- July 2, 1992
- Subscribed capital
- $1,000,800
- Economic activity
- Conduct of marketing campaigns and other advertising services aimed at attracting and retaining customers: promotion of products, point-of-sale marketing, direct mail advertising and marketing consultancy, creation of stands and other display structures and sites, distribution or delivery of advertising materials or samples
- ISIC code
- M7310.04
- Last year with filed statements
- 2023
- Address
- Av. Central 307, 5Ta. - 6Ta Calles, Miraflores
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042202323
Financial statements
- Current ratio
- 25.87
- Debt ratio
- 33.7%
- Net margin
- 3.6%
- Return on equity (ROE)
- 7.7%
- Revenue vs 2022
- +12.4%
The income statement · 2023
- Revenue $13,408,792
- Expenses $12,603,757
- Net result $480,484
Balance sheet structure · 2023
What it owns
- Current assets $9,354,336 100%
- Non-current assets $40,738 0%
How it is financed
- Current liabilities $361,534 4%
- Non-current liabilities $2,807,065 30%
- Equity $6,226,475 66%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2023 | $13,408,792 | $480,484 | $9,395,074 | $6,226,475 | 5 |
| 2022 | $11,932,306 | $281,871 | $10,026,325 | $5,745,991 | 7 |
| 2021 | $8,448,655 | $200,519 | $10,157,686 | $5,455,862 | 8 |
| 2020 | $9,156,319 | $425,456 | $10,442,548 | $5,255,343 | 11 |
| 2019 | $14,302,456 | $369,971 | $9,207,587 | $4,379,888 | 15 |
| 2018 | $15,169,927 | $396,620 | $5,332,849 | $3,459,917 | 10 |
| 2017 | $15,562,218 | $441,068 | $5,121,581 | $3,063,296 | 12 |
| 2016 | $16,998,416 | $282,703 | $6,974,738 | $3,322,229 | 18 |
| 2015 | $25,428,780 | $516,262 | $5,978,556 | $2,339,526 | 12 |
| 2014 | $29,032,599 | $593,756 | $4,769,220 | $2,323,264 | 15 |
| 2013 | $32,320,177 | $113,293 | $3,108,794 | $1,479,508 | 14 |
| 2012 | $25,326,906 | $69,456 | $4,816,692 | $966,215 | 12 |
| 2011 | $21,615,173 | −$192,997 | $5,234,766 | $174,925 | 12 |
| 2010 | $19,321,342 | $192,796 | $5,677,892 | $1,020,268 | 13 |
| 2009 | $17,967,532 | $11,236 | $5,459,894 | $175,126 | 7 |
| 2008 | $14,233,550 | $11,822 | $3,628,646 | −$14,433 | — |
| 2007 | $6,229,037 | −$17,980 | $3,068,604 | −$30,196 | — |
| 2006 | $193,974 | $2,424 | $238,594 | −$12,216 | — |
| 2005 | $168,921 | −$21,056 | $87,567 | −$15,200 | — |
| 2004 | $210,206 | $325 | $127,862 | $5,856 | — |
| 2003 | $183,478 | $3,718 | $154,078 | −$10,337 | — |
| 2002 | $163,217 | −$78,207 | $81,337 | −$15,721 | — |
| 2001 | $1,208,155 | −$35,220 | $298,362 | $43,683 | — |
| 2000 | $1,050,020 | −$13,989 | $283,516 | $61,742 | — |
In 2023 it recorded revenue of $13,408,792 and a net result of $480,484, a margin of 3.6%.
Its 2023 revenue exceeds that of 98.0% of the 83,064 companies in the country that recorded sales that year. In Guayas, it exceeds 97.7% of the 30,945 on record.
Within its activity (ISIC code M7310.04, 850 companies with sales), its revenue exceeds that of 99.8%; the trade’s typical margin was 3.0%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Where it operates
It has 2 open establishments in Guayas, plus 2 closed.
Azuay: no dataBolívar: no dataCarchi: no dataCañar: no dataChimborazo: no dataCotopaxi: no dataEl Oro: no dataEsmeraldas: no dataGalápagos: no dataGuayas: 2 companiesImbabura: no dataLoja: no dataLos Ríos: no dataManabí: no dataMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: 0 companiesSanta Elena: no dataSanto Domingo de los Tsáchilas: no dataSucumbíos: no dataTungurahua: no dataZamora Chinchipe: no data Point at or tap a province to see its figure
Provinces with a presence
- Guayas head office 2 locations
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated August 7, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Professional, scientific and technical activities
- Advertising and market research
- Advertising
- Advertising
- Conduct of marketing campaigns and other advertising services aimed at attracting and retaining customers: promotion of products, point-of-sale marketing, direct mail advertising and marketing consultancy, creation of stands and other display structures and sites, distribution or delivery of advertising materials or samples
Frequently asked questions
What is the RUC of Tactica Publicitaria S.A. Tactisa?
The RUC (taxpayer registration number) of TACTICA PUBLICITARIA S.A. TACTISA is 0991232648001, according to Ecuador’s public corporate registry.
Is Tactica Publicitaria S.A. Tactisa active?
Yes. Its legal status in the registry is Activa.
What trade name does Tactica Publicitaria S.A. Tactisa use?
It operates under the trade name TACTICA PUBLICITARIA and HAVAS MEDIA, according to the SRI’s RUC registry.
What does Tactica Publicitaria S.A. Tactisa do?
Its registered economic activity (ISIC M7310.04) is: Conduct of marketing campaigns and other advertising services aimed at attracting and retaining customers: promotion of products, point-of-sale marketing, direct mail advertising and marketing consultancy, creation of stands and other display structures and sites, distribution or delivery of advertising materials or samples
Where is Tactica Publicitaria S.A. Tactisa located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Tactica Publicitaria S.A. Tactisa incorporated?
It was incorporated on July 2, 1992, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from