Company profile
Publiking S.A.
RUC 0992380691001 · Guayaquil, Guayas
Registry data
- RUC
- 0992380691001
- Legal name
- PUBLIKING S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Microenterprise · 2025
- Incorporation date
- November 25, 2004
- Start of activities (SRI)
- November 25, 2004
- Subscribed capital
- $1,000
- Economic activity
- Media representation: sale of time and space in various media soliciting advertising, and aerial advertising
- ISIC code
- M7310.03
- Last year with filed statements
- 2025
- Address
- Victor Manuel Rendon 747, E/ Boyaca y Garcia Aviles, Central
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042313678
Financial statements
- Current ratio
- 1.17
- Debt ratio
- 85.7%
- Net margin
- 3.0%
- Return on equity (ROE)
- 3.1%
- Revenue vs 2024
- +45.8%
The income statement · 2025
- Revenue $75,477
- Cost of sales $47,928
- Expenses $24,098
- Net result $2,288
Balance sheet structure · 2025
What it owns
- Current assets $523,293 100%
- Non-current assets $0 0%
How it is financed
- Current liabilities $448,378 86%
- Non-current liabilities $0 0%
- Equity $74,915 14%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $75,477 | $2,288 | $523,293 | $74,915 | 4 |
| 2024 | $51,783 | $2,527 | $481,775 | $72,627 | 4 |
| 2023 | $206,820 | $7,424 | $509,578 | $70,100 | 3 |
| 2022 | $102,515 | $6,242 | $379,696 | $62,676 | 2 |
| 2021 | $535,033 | $8,812 | $171,792 | $56,434 | 4 |
| 2020 | $555,300 | $8,107 | $62,360 | $45,729 | 4 |
| 2019 | $405,822 | $3,023 | $73,438 | $30,363 | 5 |
| 2018 | $412,417 | $2,418 | $174,554 | $27,341 | 4 |
| 2017 | $36,296 | $204 | $93,744 | $24,922 | 3 |
| 2016 | $183,987 | $480 | $90,289 | $24,718 | 2 |
| 2015 | $353,886 | $1,937 | $79,921 | $24,238 | 2 |
| 2014 | $514,773 | $17,942 | $147,895 | $22,301 | 4 |
| 2013 | $159,632 | $3,359 | $580,003 | $4,359 | 9 |
| 2012 | $23,488 | $341 | $264,553 | $1,341 | 6 |
| 2011 | $0 | $0 | $1,000 | $1,000 | 2 |
| 2010 | $0 | $0 | $1,000 | $1,000 | 1 |
| 2009 | $0 | $0 | $1,000 | $1,000 | 1 |
| 2008 | $0 | $0 | $1,000 | $1,000 | 1 |
| 2007 | $0 | $0 | $1,000 | $1,000 | — |
| 2006 | $0 | $0 | $1,000 | $1,000 | — |
| 2005 | $0 | $0 | $744 | $744 | — |
| 2004 | $0 | $0 | $1,000 | $1,000 | — |
In 2025 it recorded revenue of $75,477 and a net result of $2,288, a margin of 3.0%.
Its 2025 revenue exceeds that of 46.2% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 44.3% of the 34,598 on record.
Within its activity (ISIC code M7310.03, 50 companies with sales), its revenue exceeds that of 42.0%; the trade’s typical margin was 2.3%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 3, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- November 25, 2004
Establishments · 3 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Sucre / Coop 29 de Junio 12 y MZ 107 Open
- Guayas / Guayaquil / Carbo (Concepcion) / Junin 421 y General Cordova Closed
- Guayas / Guayaquil / Carbo (Concepcion) / Junin 704 y Boyaca Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas, plus 2 closed.
Alfredo Baquerizo Moreno · 0 companiesBalao · 0 companiesBalzar · 0 companiesColimes · 0 companiesCoronel Marcelino Maridueña · 0 companiesDaule · 0 companiesDurán · 0 companiesEl Empalme · 0 companiesEl Triunfo · 0 companiesGeneral Antonio Elizalde · 0 companiesGuayaquil · 1 companiesIsidro Ayora · 0 companiesLomas de Sargentillo · 0 companiesMilagro · 0 companiesNaranjal · 0 companiesNaranjito · 0 companiesNobol · 0 companiesPalestina · 0 companiesPedro Carbo · 0 companiesPlayas · 0 companiesSalitre · 0 companiesSamborondón · 0 companiesSanta Lucia · 0 companiesSimón Bolívar · 0 companiesYaguachi · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Guayaquil head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 3, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
Frequently asked questions
What is the RUC of Publiking S.A.?
The RUC (taxpayer registration number) of PUBLIKING S.A. is 0992380691001, according to Ecuador’s public corporate registry.
Is Publiking S.A. active?
Yes. Its legal status in the registry is Activa.
What does Publiking S.A. do?
Its registered economic activity (ISIC M7310.03) is: Media representation: sale of time and space in various media soliciting advertising, and aerial advertising
Where is Publiking S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Publiking S.A. incorporated?
It was incorporated on November 25, 2004, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from