Company profile
Proelectrica, Productos Electricos Generales S.A.
RUC 0990935254001 · Guayaquil, Guayas
Registry data
- RUC
- 0990935254001
- Legal name
- PROELECTRICA, PRODUCTOS ELECTRICOS GENERALES S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Medium · 2025
- Incorporation date
- August 4, 1988
- Start of activities (SRI)
- August 4, 1988
- Subscribed capital
- $1,000
- Economic activity
- Wholesale of electrical equipment such as: electric motors, transformers (includes pumps for liquids), cables, switches and other types of installation equipment for industrial use
- ISIC code
- G4659.93
- Last year with filed statements
- 2025
- Address
- Av. Fco. de Orellana SL. 1-12, 30
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 043728700
Financial statements
- Current ratio
- 1.60
- Debt ratio
- 69.0%
- Net margin
- 1.1%
- Return on equity (ROE)
- 1.7%
- Revenue vs 2024
- +25.1%
The income statement · 2025
- Revenue $1,094,035
- Cost of sales $624,389
- Expenses $448,904
- Net result $11,517
Balance sheet structure · 2025
What it owns
- Current assets $2,235,644 100%
- Non-current assets $3,548 0%
How it is financed
- Current liabilities $1,396,830 62%
- Non-current liabilities $147,928 7%
- Equity $694,433 31%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $1,094,035 | $11,517 | $2,239,192 | $694,433 | 5 |
| 2024 | $874,540 | $7,260 | $2,326,028 | $1,060,274 | 11 |
| 2023 | $1,498,875 | $28,133 | $2,506,670 | $1,027,458 | 11 |
| 2022 | $230,958 | $4,345 | $1,955,301 | $997,698 | 7 |
| 2021 | $219,800 | $19,177 | $1,907,834 | $998,997 | 6 |
| 2020 | $185,203 | $1,522 | $2,618,556 | $982,406 | 6 |
| 2019 | $451,636 | $12,453 | $2,009,732 | $1,042,292 | 13 |
| 2018 | $545,978 | $17,775 | $1,996,121 | $1,029,839 | 17 |
| 2017 | $971,312 | $102,060 | $2,129,095 | $1,012,064 | 21 |
| 2016 | $1,607,963 | $95,721 | $5,001,279 | $990,078 | 25 |
| 2015 | $1,422,888 | $67,251 | $6,519,730 | $896,432 | 31 |
| 2014 | $2,357,885 | $43,661 | $7,725,949 | $956,524 | 52 |
| 2013 | $7,415,129 | $244,464 | $8,664,087 | $912,862 | 45 |
| 2012 | $2,326,940 | $87,668 | $9,934,003 | $668,399 | 33 |
| 2011 | $2,962,204 | $97,621 | $6,230,957 | $644,193 | 17 |
| 2010 | $2,709,604 | $64,616 | $4,093,966 | $546,765 | 18 |
| 2009 | $7,749,935 | $190,254 | $3,368,620 | $482,148 | 20 |
| 2008 | $4,533,487 | $110,429 | $1,963,659 | $321,906 | 21 |
| 2007 | $2,770,104 | $62,590 | $815,948 | $211,477 | — |
| 2006 | $1,569,430 | $17,265 | $965,790 | $148,887 | — |
| 2005 | $879,375 | $6,679 | $515,992 | $131,622 | — |
| 2004 | $1,619,269 | $10,748 | $511,523 | $33,119 | — |
| 2003 | $1,856,891 | $11,491 | $622,562 | $31,238 | — |
| 2002 | $2,781,735 | $16,320 | $836,859 | $37,463 | — |
| 2001 | $3,109,596 | $28,375 | $707,538 | $50,276 | — |
| 2000 | $1,958,931 | $31,130 | $722,725 | $50,040 | — |
In 2025 it recorded revenue of $1,094,035 and a net result of $11,517, a margin of 1.1%.
Its 2025 revenue exceeds that of 85.9% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 85.0% of the 34,598 on record.
Within its activity (ISIC code G4659.93, 414 companies with sales), its revenue exceeds that of 79.0%; the trade’s typical margin was 2.6%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 6, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- August 4, 1988
Establishments · 1 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Tarqui / Av. Fco. de Orellana Solar 1-12 Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas.
Alfredo Baquerizo Moreno · 0 companiesBalao · 0 companiesBalzar · 0 companiesColimes · 0 companiesCoronel Marcelino Maridueña · 0 companiesDaule · 0 companiesDurán · 0 companiesEl Empalme · 0 companiesEl Triunfo · 0 companiesGeneral Antonio Elizalde · 0 companiesGuayaquil · 1 companiesIsidro Ayora · 0 companiesLomas de Sargentillo · 0 companiesMilagro · 0 companiesNaranjal · 0 companiesNaranjito · 0 companiesNobol · 0 companiesPalestina · 0 companiesPedro Carbo · 0 companiesPlayas · 0 companiesSalitre · 0 companiesSamborondón · 0 companiesSanta Lucia · 0 companiesSimón Bolívar · 0 companiesYaguachi · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Guayaquil head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 6, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Wholesale and retail trade; repair of motor vehicles and motorcycles
- Wholesale trade, except of motor vehicles and motorcycles
- Wholesale of machinery, equipment and supplies
- Wholesale of other machinery and equipment
- Wholesale of electrical equipment such as: electric motors, transformers (includes pumps for liquids), cables, switches and other types of installation equipment for industrial use
Frequently asked questions
What is the RUC of Proelectrica, Productos Electricos Generales S.A.?
The RUC (taxpayer registration number) of PROELECTRICA, PRODUCTOS ELECTRICOS GENERALES S.A. is 0990935254001, according to Ecuador’s public corporate registry.
Is Proelectrica, Productos Electricos Generales S.A. active?
Yes. Its legal status in the registry is Activa.
What does Proelectrica, Productos Electricos Generales S.A. do?
Its registered economic activity (ISIC G4659.93) is: Wholesale of electrical equipment such as: electric motors, transformers (includes pumps for liquids), cables, switches and other types of installation equipment for industrial use
Where is Proelectrica, Productos Electricos Generales S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Proelectrica, Productos Electricos Generales S.A. incorporated?
It was incorporated on August 4, 1988, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from