Company profile
Pretty Liza Fruit S.A.
RUC 0992280190001 · Guayaquil, Guayas
Caution: the two sources disagree. The corporate registry lists it as Disolución y Liquidación Oficio Inscrita en RM, but the SRI has its RUC as Active . Verify the situation before doing business with this company. What each status means
See the tax detailsRegistry data
- RUC
- 0992280190001
- Legal name
- PRETTY LIZA FRUIT S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Microenterprise · 2011
- Incorporation date
- October 28, 2002
- Start of activities (SRI)
- October 28, 2002
- Subscribed capital
- $25,000
- Economic activity
- Wholesale of bananas and plantains
- ISIC code
- G4630.11
- Last year with filed statements
- 2011
- Address
- Av. Carlos Julio Arosemena, KM 2.5
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042204282
Financial statements
- Current ratio
- 0.08
- Debt ratio
- 52.1%
- Return on equity (ROE)
- 0.0%
Balance sheet structure · 2011
What it owns
- Current assets $2,920 4%
- Non-current assets $68,789 96%
How it is financed
- Current liabilities $37,363 52%
- Non-current liabilities $0 0%
- Equity $34,347 48%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2011 | $0 | $0 | $71,709 | $34,347 | 1 |
| 2010 | $0 | $0 | $277,595 | $34,347 | 1 |
| 2009 | $0 | $0 | $313,733 | $34,347 | 1 |
| 2008 | $0 | $0 | $313,169 | $34,347 | — |
| 2007 | $32,969 | −$4,089 | $302,334 | $14,347 | — |
| 2006 | $4,017,442 | −$30,341 | $1,766,830 | $18,436 | — |
| 2005 | $24,612,741 | $12,227 | $4,163,825 | $56,644 | — |
| 2004 | $22,856,047 | $9,874 | $2,140,273 | $42,165 | — |
| 2003 | $11,336,615 | $21,689 | $1,214,615 | $39,022 | — |
| 2002 | $0 | $0 | $5,000 | $5,000 | — |
Its 2007 revenue exceeds that of 28.0% of the 31,790 companies in the country that recorded sales that year. In Guayas, it exceeds 31.8% of the 14,425 on record.
Within its activity (ISIC code G4630.11, 107 companies with sales), its revenue exceeds that of 9.3%; the trade’s typical margin was 0.2%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 5, 2026This status does not match the corporate registry, which lists the company as Disolución y Liquidación Oficio Inscrita en RM.
- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- No When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- October 28, 2002
Establishments · 1 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Tarqui / Av. Carlos Julio Arosemena S/N Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas.
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Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Guayaquil head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 5, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
Frequently asked questions
What is the RUC of Pretty Liza Fruit S.A.?
The RUC (taxpayer registration number) of PRETTY LIZA FRUIT S.A. is 0992280190001, according to Ecuador’s public corporate registry.
Is Pretty Liza Fruit S.A. active?
No. Its legal status in the registry is Disolución y Liquidación Oficio Inscrita en RM.
What does Pretty Liza Fruit S.A. do?
Its registered economic activity (ISIC G4630.11) is: Wholesale of bananas and plantains
Where is Pretty Liza Fruit S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Pretty Liza Fruit S.A. incorporated?
It was incorporated on October 28, 2002, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from