Company profile
Novotendencia S.A.
RUC 1792311233001 · Quito, Pichincha
Registry data
- RUC
- 1792311233001
- Legal name
- NOVOTENDENCIA S.A.
- Trade name
- NOVOTENDENCIA
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Small · 2025
- Incorporation date
- May 3, 2011
- Start of activities (SRI)
- May 3, 2011
- Subscribed capital
- $10,000
- Economic activity
- Hair washing, cutting, trimming, styling, dyeing, colouring, waving and straightening and similar activities for men and women; shaving and beard trimming; facial massages, manicure and pedicure, tattooing, make-up, etc.
- ISIC code
- S9602.00
- Last year with filed statements
- 2025
- Address
- Republica del Salvador N34-140, Moscu, Suiza
- Location
- Quito, Pichincha
- Region
- Sierra
- Phone
- 022986110
Financial statements
- Current ratio
- 1.76
- Debt ratio
- 88.8%
- Net margin
- 0.0%
- Return on equity (ROE)
- 0.0%
- Revenue vs 2024
- −13.7%
The income statement · 2025
- Revenue $404,784
- Cost of sales $138,889
- Expenses $263,588
- Net result $0
Balance sheet structure · 2025
What it owns
- Current assets $138,511 89%
- Non-current assets $16,626 11%
How it is financed
- Current liabilities $78,801 51%
- Non-current liabilities $58,938 38%
- Equity $17,399 11%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $404,784 | $0 | $155,137 | $17,399 | 3 |
| 2024 | $468,858 | $13,306 | $203,994 | $28,980 | 4 |
| 2023 | $334,745 | $22,088 | $105,859 | $15,200 | 4 |
| 2022 | $286,641 | $293 | $72,768 | −$11,146 | 4 |
| 2021 | $306,751 | $1,417 | $134,273 | $501 | 4 |
| 2020 | $294,411 | $130 | $149,001 | −$5 | 4 |
| 2019 | $342,183 | −$2,221 | $131,088 | $9,573 | 5 |
| 2018 | $328,407 | $3,849 | $102,466 | $19,783 | 6 |
| 2017 | $310,451 | $794 | $121,411 | $23,744 | 5 |
| 2016 | $261,525 | $12,596 | $53,753 | $18,886 | 4 |
| 2015 | $134,883 | −$25,828 | $64,002 | $4,890 | 2 |
| 2014 | $123,213 | $6,685 | $87,745 | $13,899 | 6 |
| 2013 | $137,087 | $3,243 | $34,151 | $9,779 | 2 |
| 2012 | $126,159 | $6,120 | $68,426 | $6,535 | 7 |
| 2011 | $64,085 | −$385 | $63,223 | $415 | 5 |
In 2025 it recorded revenue of $404,784 and a net result of $0, a margin of 0.0%.
Its 2025 revenue exceeds that of 74.1% of the 95,463 companies in the country that recorded sales that year. In Pichincha, it exceeds 73.6% of the 32,639 on record.
Within its activity (ISIC code S9602.00, 142 companies with sales), its revenue exceeds that of 90.8%; the trade’s typical margin was 1.0%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 4, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- No When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- May 3, 2011
Establishments · 1 registered, 1 open
- HEAD OFFICE Pichincha / Quito / Atahualpa (Habaspamba) / Republica del Salvador N34-140 y Entre Suiza y Moscu Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Pichincha.
Cayambe · 0 companiesMejia · 0 companiesPedro Moncayo · 0 companiesPedro Vicente Maldonado · 0 companiesPuerto Quito · 0 companiesQuito · 1 companiesRuminahui · 0 companiesSan Miguel de los Bancos · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Quito head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 4, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Other service activities
- Other personal service activities
- Other personal service activities
- Hairdressing and other beauty treatment
- Hair washing, cutting, trimming, styling, dyeing, colouring, waving and straightening and similar activities for men and women; shaving and beard trimming; facial massages, manicure and pedicure, tattooing, make-up, etc.
Frequently asked questions
What is the RUC of Novotendencia S.A.?
The RUC (taxpayer registration number) of NOVOTENDENCIA S.A. is 1792311233001, according to Ecuador’s public corporate registry.
Is Novotendencia S.A. active?
Yes. Its legal status in the registry is Activa.
What trade name does Novotendencia S.A. use?
It operates under the trade name NOVOTENDENCIA, according to the SRI’s RUC registry.
What does Novotendencia S.A. do?
Its registered economic activity (ISIC S9602.00) is: Hair washing, cutting, trimming, styling, dyeing, colouring, waving and straightening and similar activities for men and women; shaving and beard trimming; facial massages, manicure and pedicure, tattooing, make-up, etc.
Where is Novotendencia S.A. located?
Its registered address is in Quito, province of Pichincha, Ecuador.
When was Novotendencia S.A. incorporated?
It was incorporated on May 3, 2011, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from