Company profile
Novitat S.A.
RUC 0992186518001 · Guayaquil, Guayas
Registry data
- RUC
- 0992186518001
- Legal name
- NOVITAT S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Medium · 2025
- Incorporation date
- April 18, 2001
- Start of activities (SRI)
- April 18, 2001
- Subscribed capital
- $243,800
- Economic activity
- Wholesale of household appliances and devices: refrigerators, stoves, washing machines, etc. Includes television sets, stereos (sound equipment), recording equipment and CD and DVD players, audio and video tapes, recorded CDs and DVDs
- ISIC code
- G4649.11
- Last year with filed statements
- 2025
- Address
- Av Simon Bolivar 33-11, Puerto Santa Ana
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042282990
Financial statements
- Current ratio
- 1.56
- Debt ratio
- 74.4%
- Net margin
- 11.2%
- Return on equity (ROE)
- 23.2%
- Revenue vs 2024
- −51.0%
The income statement · 2025
- Revenue $1,412,936
- Cost of sales $983,735
- Expenses $181,813
- Net result $157,710
Balance sheet structure · 2025
What it owns
- Current assets $2,044,545 77%
- Non-current assets $617,752 23%
How it is financed
- Current liabilities $1,308,560 49%
- Non-current liabilities $673,377 25%
- Equity $680,360 26%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $1,412,936 | $157,710 | $2,662,297 | $680,360 | 4 |
| 2024 | $2,882,830 | $347,377 | $2,695,979 | $522,650 | 4 |
| 2023 | $817,541 | $6,449 | $2,178,431 | $175,273 | 4 |
| 2022 | $1,016,043 | $13,248 | $2,921,800 | $168,824 | 4 |
| 2021 | $1,299,766 | $11,192 | $1,267,424 | $155,576 | 4 |
| 2020 | $1,745,519 | $0 | $1,039,267 | $144,384 | 4 |
| 2019 | $837,774 | $22,785 | $490,874 | $62,342 | 4 |
| 2018 | $431,121 | $2,590 | $477,863 | $39,557 | 4 |
| 2017 | $422,845 | $5,436 | $303,879 | $36,967 | 4 |
| 2016 | $624,550 | $1,766 | $479,465 | $31,532 | 2 |
| 2015 | $1,345,927 | $8,458 | $733,821 | $212,166 | 6 |
| 2014 | $2,106,109 | $787 | $944,053 | $203,885 | 16 |
| 2013 | $2,295,773 | $4,732 | $989,586 | $203,098 | 25 |
| 2012 | $2,458,641 | $8,994 | $964,697 | $207,180 | 25 |
| 2011 | $1,973,230 | $21,374 | $660,482 | $116,010 | 16 |
| 2010 | $539,342 | $12,010 | $433,093 | $3,801 | 13 |
| 2009 | $0 | $0 | $7,233 | −$4,241 | 1 |
| 2008 | $18,595 | $258 | $7,233 | −$3,982 | — |
| 2007 | $0 | $0 | $6,889 | −$4,241 | — |
| 2005 | $0 | −$3,186 | $79,203 | −$3,073 | — |
| 2001 | $40,575 | $44 | $39,110 | $869 | — |
In 2025 it recorded revenue of $1,412,936 and a net result of $157,710, a margin of 11.2%.
Its 2025 revenue exceeds that of 88.2% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 87.2% of the 34,598 on record.
Within its activity (ISIC code G4649.11, 387 companies with sales), its revenue exceeds that of 84.0%; the trade’s typical margin was 1.6%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 2, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- April 18, 2001
Establishments · 9 registered, 2 open
- HEAD OFFICE Guayas / Guayaquil / Tarqui / Av Pedro Menendez Gilbert SN Open
- Guayas / Guayaquil / Tarqui / Puerto Santa Ana MZ1 S8 3314 y Parqueo Piso 4013 de la 4Ta Planta Nivel 19.67 del Edificio Emporium Open
- Guayas / Guayaquil / Tarqui / Av. Carlos Luis Plaza Dañin S/N Closed
- Guayas / Guayaquil / Olmedo (San Alejo) / Malecon Simon Bolivar 2308 y Av. Olmedo Closed
- Santa Elena / la Libertad / la Libertad / 9 S/N y Av. 10 - 12 Closed
- Guayas / Milagro / Milagro / Av. 17 de Septiembre S/N y Calle 12 de Octubre Closed
- Los Rios / Quevedo / Venus del Rio Quevedo / S/N Closed
- Los Rios / Babahoyo / DR. Camilo Ponce / S/N Closed
- Guayas / Guayaquil / Ximena / Av. Veinticinco de Julio S/N Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 2 open establishments in Guayas, plus 7 closed.
Its locations trade under the name HP STORE.
Azuay: no dataBolívar: no dataCarchi: no dataCañar: no dataChimborazo: no dataCotopaxi: no dataEl Oro: no dataEsmeraldas: no dataGalápagos: no dataGuayas: 2 companiesImbabura: no dataLoja: no dataLos Ríos: 0 companiesManabí: no dataMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: no dataSanta Elena: 0 companiesSanto Domingo de los Tsáchilas: no dataSucumbíos: no dataTungurahua: no dataZamora Chinchipe: no data Point at or tap a province to see its figure
Provinces with a presence
- Guayas head office 2 locations
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 2, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Wholesale and retail trade; repair of motor vehicles and motorcycles
- Wholesale trade, except of motor vehicles and motorcycles
- Wholesale of household goods
- Wholesale of other household goods
- Wholesale of household appliances and devices: refrigerators, stoves, washing machines, etc. Includes television sets, stereos (sound equipment), recording equipment and CD and DVD players, audio and video tapes, recorded CDs and DVDs
Frequently asked questions
What is the RUC of Novitat S.A.?
The RUC (taxpayer registration number) of NOVITAT S.A. is 0992186518001, according to Ecuador’s public corporate registry.
Is Novitat S.A. active?
Yes. Its legal status in the registry is Activa.
What does Novitat S.A. do?
Its registered economic activity (ISIC G4649.11) is: Wholesale of household appliances and devices: refrigerators, stoves, washing machines, etc. Includes television sets, stereos (sound equipment), recording equipment and CD and DVD players, audio and video tapes, recorded CDs and DVDs
Where is Novitat S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Novitat S.A. incorporated?
It was incorporated on April 18, 2001, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from