Company profile
Mercanoboa Publicidad S.A.
RUC 0991325441001 · Guayaquil, Guayas
Registry data
- RUC
- 0991325441001
- Legal name
- MERCANOBOA PUBLICIDAD S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Small · 2025
- Incorporation date
- May 23, 1995
- Start of activities (SRI)
- May 23, 1995
- Subscribed capital
- $800
- Economic activity
- Creation and placement of advertisements in newspapers, magazines, radio and television programmes, on the Internet and in other media
- ISIC code
- M7310.01
- Last year with filed statements
- 2025
- Address
- El Oro y 109, 5 de Junio
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042448350
Financial statements
- Current ratio
- 2.05
- Debt ratio
- 84.0%
- Net margin
- 0.3%
- Return on equity (ROE)
- 0.3%
- Revenue vs 2024
- −3.8%
The income statement · 2025
- Revenue $286,030
- Expenses $283,763
- Net result $927
Balance sheet structure · 2025
What it owns
- Current assets $564,655 32%
- Non-current assets $1,185,895 68%
How it is financed
- Current liabilities $275,072 16%
- Non-current liabilities $1,195,247 68%
- Equity $280,231 16%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $286,030 | $927 | $1,750,551 | $280,231 | 4 |
| 2024 | $297,473 | $1,749 | $1,748,552 | $279,304 | 4 |
| 2023 | $295,072 | $159 | $1,735,320 | $277,555 | 4 |
| 2022 | $297,103 | $4,009 | $1,739,364 | $277,396 | 4 |
| 2021 | $297,104 | $93 | $1,709,053 | $273,387 | 7 |
| 2020 | $291,271 | $411 | $1,788,574 | $273,294 | 7 |
| 2019 | $302,281 | $2,094 | $1,690,392 | $272,883 | 7 |
| 2018 | $372,021 | $1,583 | $1,715,144 | $270,789 | 10 |
| 2017 | $402,578 | $16,106 | $1,710,282 | $269,206 | 20 |
| 2016 | $385,863 | $1,476 | $1,645,260 | $253,101 | 10 |
| 2015 | $435,405 | $13,124 | $1,682,679 | $251,624 | 11 |
| 2014 | $355,837 | $11,697 | $1,390,305 | $238,500 | 2 |
| 2013 | $561,625 | $30,251 | $2,120,836 | $226,803 | 16 |
| 2012 | $729,748 | $35,226 | $2,492,834 | $196,553 | 19 |
| 2011 | $313,680 | $5,755 | $931,987 | $161,326 | 19 |
| 2010 | $304,629 | $5,697 | $905,339 | $158,001 | 16 |
| 2009 | $320,172 | $1,500 | $913,478 | $157,859 | 42 |
| 2008 | $367,547 | $43 | $983,668 | $156,359 | 42 |
| 2007 | $391,897 | $55 | $990,550 | $156,316 | — |
| 2006 | $640,220 | $5,587 | $985,536 | $156,261 | — |
| 2005 | $483,350 | $4,405 | $1,008,003 | $150,675 | — |
| 2004 | $318,396 | $3,536 | $823,629 | $148,281 | — |
| 2003 | $471,724 | $40,169 | $898,310 | $165,771 | — |
| 2002 | $1,067,463 | $11,692 | $1,574,842 | $124,981 | — |
| 2001 | $436,120 | $7,160 | $514,229 | $94,945 | — |
| 2000 | $306,941 | $10,909 | $400,301 | $89,917 | — |
In 2025 it recorded revenue of $286,030 and a net result of $927, a margin of 0.3%.
Its 2025 revenue exceeds that of 68.6% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 67.4% of the 34,598 on record.
Within its activity (ISIC code M7310.01, 264 companies with sales), its revenue exceeds that of 76.1%; the trade’s typical margin was 3.6%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 5, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- May 23, 1995
Establishments · 1 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Ximena / el Oro 109 y Cinco de Junio Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas.
Alfredo Baquerizo Moreno · 0 companiesBalao · 0 companiesBalzar · 0 companiesColimes · 0 companiesCoronel Marcelino Maridueña · 0 companiesDaule · 0 companiesDurán · 0 companiesEl Empalme · 0 companiesEl Triunfo · 0 companiesGeneral Antonio Elizalde · 0 companiesGuayaquil · 1 companiesIsidro Ayora · 0 companiesLomas de Sargentillo · 0 companiesMilagro · 0 companiesNaranjal · 0 companiesNaranjito · 0 companiesNobol · 0 companiesPalestina · 0 companiesPedro Carbo · 0 companiesPlayas · 0 companiesSalitre · 0 companiesSamborondón · 0 companiesSanta Lucia · 0 companiesSimón Bolívar · 0 companiesYaguachi · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Guayaquil head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 5, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
Frequently asked questions
What is the RUC of Mercanoboa Publicidad S.A.?
The RUC (taxpayer registration number) of MERCANOBOA PUBLICIDAD S.A. is 0991325441001, according to Ecuador’s public corporate registry.
Is Mercanoboa Publicidad S.A. active?
Yes. Its legal status in the registry is Activa.
What does Mercanoboa Publicidad S.A. do?
Its registered economic activity (ISIC M7310.01) is: Creation and placement of advertisements in newspapers, magazines, radio and television programmes, on the Internet and in other media
Where is Mercanoboa Publicidad S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Mercanoboa Publicidad S.A. incorporated?
It was incorporated on May 23, 1995, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from