Company profile
Lakeford Trading S.A.
RUC 0992543779001 · Guayaquil, Guayas
Registry data
- RUC
- 0992543779001
- Legal name
- LAKEFORD TRADING S.A.
- Trade name
- PLAY ON MEDIA
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Microenterprise · 2025
- Incorporation date
- November 27, 2007
- Start of activities (SRI)
- November 27, 2007
- Subscribed capital
- $220,000
- Economic activity
- Advisory, guidance and operational assistance services to businesses and public administration in matters of: public relations and communications
- ISIC code
- M7020.01
- Last year with filed statements
- 2025
- Address
- Av. de las Americas 406, Centro de Convenciones Guayaquil
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042395568
Financial statements
- Current ratio
- 3.17
- Debt ratio
- 74.0%
- Return on equity (ROE)
- −9.4%
Balance sheet structure · 2025
What it owns
- Current assets $197,468 14%
- Non-current assets $1,257,201 86%
How it is financed
- Current liabilities $62,318 4%
- Non-current liabilities $1,014,138 70%
- Equity $378,213 26%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $0 | −$35,560 | $1,454,670 | $378,213 | 6 |
| 2024 | $0 | −$32,920 | $1,497,498 | $413,773 | 2 |
| 2023 | $0 | −$34,468 | $1,530,642 | $446,693 | 3 |
| 2022 | $0 | −$39,278 | $1,545,253 | $441,883 | 2 |
| 2021 | $0 | −$36,299 | $1,559,864 | $481,161 | 4 |
| 2020 | $0 | $0 | $1,574,475 | $480,399 | 4 |
| 2019 | $569,705 | $13,063 | $1,562,198 | $530,523 | 4 |
| 2018 | $322,726 | $34,495 | $1,651,167 | $517,460 | 6 |
| 2017 | $552,663 | $26,827 | $1,838,203 | $478,739 | 11 |
| 2016 | $558,924 | $1,202 | $1,961,605 | $451,911 | 12 |
| 2015 | $997,859 | $13,165 | $2,144,747 | $568,174 | 2 |
| 2014 | $1,799,738 | $61 | $2,283,006 | $563,615 | 8 |
| 2013 | $2,495,248 | $137,640 | $2,158,300 | $478,954 | 3 |
| 2012 | $913,458 | −$16,049 | $1,903,910 | $339,440 | 8 |
| 2011 | $1,172,958 | $8,866 | $1,860,045 | $355,489 | 1 |
| 2010 | $563,760 | $21,615 | $2,462,309 | $373,623 | 1 |
| 2009 | $10,500 | $1,208 | $12,169 | $2,008 | 1 |
| 2008 | $0 | $0 | $800 | $800 | — |
| 2007 | $0 | $0 | $800 | $800 | — |
Its 2019 revenue exceeds that of 75.4% of the 59,064 companies in the country that recorded sales that year. In Guayas, it exceeds 75.6% of the 23,147 on record.
Within its activity (ISIC code M7020.01, 214 companies with sales), its revenue exceeds that of 85.5%; the trade’s typical margin was 2.0%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 5, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- No When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- November 27, 2007
Establishments · 1 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Tarqui / Calle Primera 417 y Entre Datiles y las Monjas Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas.
Alfredo Baquerizo Moreno · 0 companiesBalao · 0 companiesBalzar · 0 companiesColimes · 0 companiesCoronel Marcelino Maridueña · 0 companiesDaule · 0 companiesDurán · 0 companiesEl Empalme · 0 companiesEl Triunfo · 0 companiesGeneral Antonio Elizalde · 0 companiesGuayaquil · 1 companiesIsidro Ayora · 0 companiesLomas de Sargentillo · 0 companiesMilagro · 0 companiesNaranjal · 0 companiesNaranjito · 0 companiesNobol · 0 companiesPalestina · 0 companiesPedro Carbo · 0 companiesPlayas · 0 companiesSalitre · 0 companiesSamborondón · 0 companiesSanta Lucia · 0 companiesSimón Bolívar · 0 companiesYaguachi · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Guayaquil head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 5, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Professional, scientific and technical activities
- Activities of head offices; management consultancy activities
- Management consultancy activities
- Management consultancy activities
- Advisory, guidance and operational assistance services to businesses and public administration in matters of: public relations and communications
Frequently asked questions
What is the RUC of Lakeford Trading S.A.?
The RUC (taxpayer registration number) of LAKEFORD TRADING S.A. is 0992543779001, according to Ecuador’s public corporate registry.
Is Lakeford Trading S.A. active?
Yes. Its legal status in the registry is Activa.
What trade name does Lakeford Trading S.A. use?
It operates under the trade name PLAY ON MEDIA, according to the SRI’s RUC registry.
What does Lakeford Trading S.A. do?
Its registered economic activity (ISIC M7020.01) is: Advisory, guidance and operational assistance services to businesses and public administration in matters of: public relations and communications
Where is Lakeford Trading S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Lakeford Trading S.A. incorporated?
It was incorporated on November 27, 2007, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from