Company profile
Juan Rodas Morocho Cia. Ltda.
RUC 0190366901001 · Camilo Ponce Enriquez, Azuay
Registry data
- RUC
- 0190366901001
- Legal name
- JUAN RODAS MOROCHO CIA. LTDA.
- Trade name
- DISENSA
- Company type
- Limited liability company (Cía. Ltda.)
- Size segment (SCVS)
- Small · 2025
- Incorporation date
- June 25, 2010
- Start of activities (SRI)
- June 25, 2010
- Subscribed capital
- $400
- Economic activity
- Retail sale of hardware articles: hammers, saws, screwdrivers and small tools in general, prefabricated equipment and materials for home assembly (do-it-yourself equipment); electrical wires and cables, locks, fittings and ornaments, fire extinguishers, lawn mowers of any type, etc., in specialized stores
- ISIC code
- G4752.01
- Last year with filed statements
- 2025
- Address
- Juan Maldonado, 24 de Enero ., el Manantial
- Location
- Camilo Ponce Enriquez, Azuay
- Region
- Sierra
- Phone
- 072430268
Financial statements
- Current ratio
- 3.87
- Debt ratio
- 80.8%
- Net margin
- 2.4%
- Return on equity (ROE)
- 21.1%
- Revenue vs 2024
- +3.1%
The income statement · 2025
- Revenue $551,954
- Cost of sales $438,814
- Expenses $91,936
- Net result $13,200
Balance sheet structure · 2025
What it owns
- Current assets $324,495 99%
- Non-current assets $2,409 1%
How it is financed
- Current liabilities $83,933 26%
- Non-current liabilities $180,362 55%
- Equity $62,609 19%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $551,954 | $13,200 | $326,904 | $62,609 | 6 |
| 2024 | $535,167 | $11,352 | $315,571 | $49,409 | 5 |
| 2023 | $478,274 | −$11,827 | $625,733 | $38,057 | 7 |
| 2022 | $736,128 | −$3,478 | $683,650 | $49,884 | 5 |
| 2021 | $873,139 | $19,307 | $686,166 | $53,362 | 9 |
| 2020 | $677,898 | −$75,940 | $676,122 | $34,055 | 9 |
| 2019 | $1,153,410 | $0 | $0 | $0 | 13 |
| 2018 | $1,292,739 | −$12,599 | $763,781 | $138,366 | 8 |
| 2017 | $1,367,989 | $5,023 | $845,627 | $150,965 | 3 |
| 2016 | $1,390,748 | −$34,683 | $854,442 | $140,710 | 10 |
| 2015 | $1,283,767 | $27,138 | $809,424 | $188,914 | 6 |
| 2014 | $1,512,255 | $17,075 | $941,067 | $148,694 | 10 |
| 2013 | $2,147,753 | −$24,639 | $989,495 | $120,272 | 13 |
| 2012 | $2,558,109 | $42,541 | $1,051,827 | $168,681 | 12 |
| 2011 | $2,054,299 | $121,278 | $874,778 | $83,384 | 5 |
| 2010 | $0 | $0 | $400 | $400 | 1 |
In 2025 it recorded revenue of $551,954 and a net result of $13,200, a margin of 2.4%.
Its 2025 revenue exceeds that of 78.4% of the 95,463 companies in the country that recorded sales that year. In Azuay, it exceeds 79.9% of the 5,838 on record.
Within its activity (ISIC code G4752.01, 392 companies with sales), its revenue exceeds that of 72.4%; the trade’s typical margin was 1.5%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 5, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- June 25, 2010
Establishments · 1 registered, 1 open
- HEAD OFFICE Azuay / Camilo Ponce Enriquez / Camilo Ponce Enriquez / Juan Maldonado S/N y 24 de Enero Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Azuay.
Camilo Ponce Enriquez · 1 companiesChordeleg · 0 companiesCuenca · 0 companiesEl Pan · 0 companiesGirón · 0 companiesGuachapala · 0 companiesGualaceo · 0 companiesNabón · 0 companiesOña · 0 companiesPaute · 0 companiesPucará · 0 companiesSan Fernando · 0 companiesSanta Isabel · 0 companiesSevilla de Oro · 0 companiesSigsig · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Camilo Ponce Enriquez head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 5, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Wholesale and retail trade; repair of motor vehicles and motorcycles
- Retail trade, except of motor vehicles and motorcycles
- Retail sale of other household equipment in specialized stores
- Retail sale of hardware, paints and glass in specialized stores
- Retail sale of hardware articles: hammers, saws, screwdrivers and small tools in general, prefabricated equipment and materials for home assembly (do-it-yourself equipment); electrical wires and cables, locks, fittings and ornaments, fire extinguishers, lawn mowers of any type, etc., in specialized stores
Frequently asked questions
What is the RUC of Juan Rodas Morocho Cia. Ltda.?
The RUC (taxpayer registration number) of JUAN RODAS MOROCHO CIA. LTDA. is 0190366901001, according to Ecuador’s public corporate registry.
Is Juan Rodas Morocho Cia. Ltda. active?
Yes. Its legal status in the registry is Activa.
What trade name does Juan Rodas Morocho Cia. Ltda. use?
It operates under the trade name DISENSA, according to the SRI’s RUC registry.
What does Juan Rodas Morocho Cia. Ltda. do?
Its registered economic activity (ISIC G4752.01) is: Retail sale of hardware articles: hammers, saws, screwdrivers and small tools in general, prefabricated equipment and materials for home assembly (do-it-yourself equipment); electrical wires and cables, locks, fittings and ornaments, fire extinguishers, lawn mowers of any type, etc., in specialized stores
Where is Juan Rodas Morocho Cia. Ltda. located?
Its registered address is in Camilo Ponce Enriquez, province of Azuay, Ecuador.
When was Juan Rodas Morocho Cia. Ltda. incorporated?
It was incorporated on June 25, 2010, as a limited liability company (cía. ltda.).
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Corporate information from official public records of Ecuador · where this data comes from