Company profile
Herold S.A.
RUC 0991174230001 · Durán, Guayas
Registry data
- RUC
- 0991174230001
- Legal name
- HEROLD S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Microenterprise · 2025
- Incorporation date
- September 27, 1991
- Start of activities (SRI)
- September 27, 1991
- Subscribed capital
- $5,000
- Economic activity
- Wholesale of other household goods: games and toys, musical instruments and sheet music, etc.
- ISIC code
- G4649.99
- Last year with filed statements
- 2025
- Address
- Av. Segunda Calle Peatonal SL: 42, MZ: B55
- Location
- Durán, Guayas
- Region
- Costa
- Phone
- 043713035
Financial statements
- Current ratio
- 0.03
- Debt ratio
- 86.8%
- Return on equity (ROE)
- −101.8%
- Revenue vs 2024
- +0.0%
The income statement · 2025
- Revenue $66,000
- Expenses $205,659
- Net result −$139,240
Balance sheet structure · 2025
What it owns
- Current assets $8,706 1%
- Non-current assets $1,028,467 99%
How it is financed
- Current liabilities $300,075 29%
- Non-current liabilities $600,297 58%
- Equity $136,802 13%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $66,000 | −$139,240 | $1,037,174 | $136,802 | 2 |
| 2024 | $66,000 | $1,282 | $1,060,066 | $276,042 | 2 |
| 2023 | $64,000 | $2,216 | $297,326 | $274,760 | 4 |
| 2022 | $56,000 | $2,848 | $383,819 | $272,544 | 4 |
| 2021 | $66,000 | $5,550 | $300,247 | $269,696 | 6 |
| 2020 | $66,000 | $2,471 | $286,339 | $264,145 | 6 |
| 2019 | $82,763 | $1,988 | $326,689 | $261,759 | 6 |
| 2018 | $0 | −$35,440 | $359,896 | $259,771 | 6 |
| 2017 | $311 | −$70,051 | $377,894 | $295,211 | 6 |
| 2016 | $16,007 | −$71,702 | $400,264 | $365,262 | 5 |
| 2015 | $26,010 | −$22,905 | $345,587 | $336,964 | 3 |
| 2014 | $66,725 | −$6,076 | $380,996 | $359,868 | 3 |
| 2013 | $77,237 | −$14,857 | $108,003 | $75,489 | 3 |
| 2012 | $139,883 | −$3,440 | $243,880 | $90,346 | 7 |
| 2011 | $281,510 | $36,270 | $165,749 | $93,786 | 7 |
| 2010 | $284,957 | $31,950 | $140,194 | $66,752 | 5 |
| 2009 | $155,444 | $4,066 | $131,686 | $45,853 | 5 |
| 2008 | $283,140 | $8,762 | $122,287 | $39,673 | 5 |
| 2007 | $178,959 | −$1,153 | $167,767 | $30,529 | — |
| 2006 | $187,126 | −$1,777 | $113,728 | $30,676 | — |
| 2005 | $260,738 | −$3,439 | $119,040 | $33,391 | — |
| 2004 | $297,468 | $2,561 | $111,320 | $35,542 | — |
| 2003 | $236,562 | $2,196 | $99,537 | $30,771 | — |
| 2002 | $16,690 | −$2,142 | $71,958 | $26,721 | — |
| 2001 | $6,240 | $303 | $34,373 | $28,931 | — |
| 2000 | $0 | $0 | $35,296 | $30,730 | — |
In 2025 it recorded revenue of $66,000 and a net result of −$139,240.
Its 2025 revenue exceeds that of 44.0% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 42.1% of the 34,598 on record.
Within its activity (ISIC code G4649.99, 83 companies with sales), its revenue exceeds that of 38.6%; the trade’s typical margin was 1.9%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 3, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- No When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- September 27, 1991
Establishments · 20 registered, 1 open
- HEAD OFFICE Guayas / Duran / Eloy Alfaro (Duran) / Solar 42 Open
- Guayas / Guayaquil / Roca / Victor Manuel Rendon 845 y Rumichaca Closed
- Guayas / Guayaquil / Tarqui / Av. del Bombero S/N Closed
- Guayas / Guayaquil / Tarqui / Avenida Constitucion S/N Closed
- Guayas / Guayaquil / Tarqui / Avenida Carlos Julio Arosemena S/N Closed
- Guayas / Guayaquil / Tarqui / S/N Closed
- Guayas / Guayaquil / Tarqui / Avenida Francisco de Orellana S/N y Carlos Luis Plaza Dañin Closed
- Guayas / Samborondon / la Puntilla (Satelite) / S/N Closed
- Manabi / Manta / Manta / Avenida Ocho de Noviembre S/N y 13 Ava. Closed
- Guayas / Guayaquil / Tarqui / Rodolfo Baquerizo Nazur S/N Closed
- Pichincha / Quito / Quito Distrito Metropolitano / S/N Closed
- Guayas / Guayaquil / Ximena / Av. Veinticinco de Julio S/N Closed
- Guayas / Guayaquil / Ximena / Av. Veinticinco de Julio S/N y Jose de la Cuadra Closed
- Guayas / Guayaquil / Tarqui / Av. Francisco de Orellana S/N y Av. Guillermo Pareja Rolando Closed
- Santa Elena / la Libertad / la Libertad / Novena S/N y Calle Decima - Calle Doce Closed
- Manabi / Portoviejo / Andrés de Vera / Avenida Jorge Washington S/N y Prolongacion del Puente Closed
- Pichincha / Quito / Quito Distrito Metropolitano / S/N Closed
- Azuay / Cuenca / Cuenca / Felipe Segundo S/N y Circunvalacion Sur Closed
- Tungurahua / Ambato / Huachi Chico / Av. Atahualpa S/N y Av. Victor Hugo Closed
- Azuay / Cuenca / el Vecino / Av. Elia Eliot S/N y Calle Vieja y Gil Ramirez Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas, plus 19 closed.
Its locations trade under names such as CEREBROS · CEREBRO V.
Azuay: 0 companiesBolívar: no dataCarchi: no dataCañar: no dataChimborazo: no dataCotopaxi: no dataEl Oro: no dataEsmeraldas: no dataGalápagos: no dataGuayas: 1 companiesImbabura: no dataLoja: no dataLos Ríos: no dataManabí: 0 companiesMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: 0 companiesSanta Elena: 0 companiesSanto Domingo de los Tsáchilas: no dataSucumbíos: no dataTungurahua: 0 companiesZamora Chinchipe: no data Point at or tap a province to see its figure
Provinces with a presence
- Guayas head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 3, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
Frequently asked questions
What is the RUC of Herold S.A.?
The RUC (taxpayer registration number) of HEROLD S.A. is 0991174230001, according to Ecuador’s public corporate registry.
Is Herold S.A. active?
Yes. Its legal status in the registry is Activa.
What does Herold S.A. do?
Its registered economic activity (ISIC G4649.99) is: Wholesale of other household goods: games and toys, musical instruments and sheet music, etc.
Where is Herold S.A. located?
Its registered address is in Durán, province of Guayas, Ecuador.
When was Herold S.A. incorporated?
It was incorporated on September 27, 1991, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from