Company profile
Geneal S.A.
RUC 0991477284001 · Guayaquil, Guayas
Registry data
- RUC
- 0991477284001
- Legal name
- GENEAL S.A.
- Trade name
- GENEAL
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Small · 2025
- Incorporation date
- January 12, 1999
- Start of activities (SRI)
- January 12, 1999
- Subscribed capital
- $800
- Economic activity
- Wholesale of construction materials: stone, sand, gravel, cement, etc.
- ISIC code
- G4663.13
- Last year with filed statements
- 2025
- Address
- Machala 1639, Colon
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042526157
Financial statements
- Current ratio
- 8.56
- Debt ratio
- 10.4%
- Net margin
- 2.8%
- Return on equity (ROE)
- 4.9%
- Revenue vs 2024
- +21.0%
The income statement · 2025
- Revenue $622,651
- Cost of sales $462,462
- Expenses $133,934
- Net result $17,407
Balance sheet structure · 2025
What it owns
- Current assets $354,017 89%
- Non-current assets $44,667 11%
How it is financed
- Current liabilities $41,363 10%
- Non-current liabilities $0 0%
- Equity $357,321 90%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $622,651 | $17,407 | $398,684 | $357,321 | 2 |
| 2024 | $514,458 | $16,467 | $403,816 | $339,914 | 2 |
| 2023 | $622,359 | $18,346 | $392,962 | $323,447 | 2 |
| 2022 | $966,344 | $28,480 | $445,791 | $305,101 | 2 |
| 2021 | $985,383 | $19,388 | $425,311 | $276,621 | 3 |
| 2020 | $536,592 | $22,081 | $419,219 | $257,233 | 3 |
| 2019 | $728,443 | $31,554 | $353,082 | $235,152 | 7 |
| 2018 | $926,789 | $32,201 | $365,444 | $203,598 | 3 |
| 2017 | $1,124,068 | $40,213 | $374,444 | $171,396 | 2 |
| 2016 | $1,109,197 | $55,895 | $328,218 | $131,183 | 4 |
| 2015 | $1,554,934 | $5,216 | $336,585 | $75,288 | 4 |
| 2014 | $2,016,989 | $30,961 | $299,051 | $70,072 | 2 |
| 2013 | $1,566,153 | $4,925 | $556,301 | $39,110 | 2 |
| 2012 | $1,673,302 | $13,749 | $269,052 | $34,186 | 2 |
| 2011 | $2,095,548 | $8,631 | $204,604 | $28,205 | 2 |
| 2010 | $2,083,638 | $16,187 | $483,447 | $34,143 | 2 |
| 2009 | $1,728,637 | $8,517 | $332,066 | $100,677 | 1 |
| 2008 | $1,951,256 | $36,926 | $207,670 | $92,160 | 1 |
| 2007 | $1,424,638 | $18,797 | $535,984 | $55,434 | — |
| 2006 | $896,984 | $9,828 | $607,968 | $36,637 | — |
| 2005 | $756,118 | $7,891 | $421,970 | $26,810 | — |
| 2004 | $531,185 | $4,821 | $280,131 | $18,918 | — |
| 2003 | $347,229 | $2,670 | $136,071 | $13,297 | — |
| 2002 | $46,744 | $1,178 | $95,576 | $11,020 | — |
| 2001 | $19,308 | $407 | $58,919 | $9,585 | — |
| 2000 | $23,085 | $155 | $29,971 | $9,082 | — |
In 2025 it recorded revenue of $622,651 and a net result of $17,407, a margin of 2.8%.
Its 2025 revenue exceeds that of 79.8% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 78.9% of the 34,598 on record.
Within its activity (ISIC code G4663.13, 436 companies with sales), its revenue exceeds that of 60.8%; the trade’s typical margin was 1.3%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 2, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- January 12, 1999
Establishments · 8 registered, 5 open
- HEAD OFFICE Guayas / Guayaquil / Sucre / Alcedo 726-728 y Machala Open
- Guayas / Guayaquil / Sucre / Machala 1728 y Colon - Alcedo Open
- Guayas / Guayaquil / Sucre / Jose de Entepara 1726 y Colon - Alcedo Open
- Guayas / Guayaquil / Sucre / Av. Machala 1326 y Aguirre - C. Ballen Open
- Guayas / Guayaquil / Sucre / Machala SN y Cristobal Colon Antonio de Alcedo Herrera Open
- Guayas / Guayaquil / Tarqui / Closed
- Guayas / Guayaquil / Sucre / Colon 1405 y Machala y Jose de Antepara Closed
- Guayas / Guayaquil / Ximena / Maracaibo 530 y Av. Quito Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 5 open establishments in Guayas, plus 3 closed.
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Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Guayaquil head office 5 locations
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 2, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Wholesale and retail trade; repair of motor vehicles and motorcycles
- Wholesale trade, except of motor vehicles and motorcycles
- Other specialized wholesale
- Wholesale of construction materials, hardware, plumbing and heating equipment and supplies
- Wholesale of construction materials: stone, sand, gravel, cement, etc.
Frequently asked questions
What is the RUC of Geneal S.A.?
The RUC (taxpayer registration number) of GENEAL S.A. is 0991477284001, according to Ecuador’s public corporate registry.
Is Geneal S.A. active?
Yes. Its legal status in the registry is Activa.
What trade name does Geneal S.A. use?
It operates under the trade name GENEAL, according to the SRI’s RUC registry.
What does Geneal S.A. do?
Its registered economic activity (ISIC G4663.13) is: Wholesale of construction materials: stone, sand, gravel, cement, etc.
Where is Geneal S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Geneal S.A. incorporated?
It was incorporated on January 12, 1999, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from