Company profile
El Heraldo Ca
RUC 1890021588001 · Ambato, Tungurahua
Registry data
- RUC
- 1890021588001
- Legal name
- EL HERALDO CA
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Small · 2025
- Incorporation date
- September 26, 1960
- Start of activities (SRI)
- September 26, 1960
- Subscribed capital
- $100,000
- Economic activity
- Printing of newspapers, magazines and other periodicals
- ISIC code
- C1811.01
- Last year with filed statements
- 2025
- Address
- Montalvo 5-37, Cevallos, la Matriz
- Location
- Ambato, Tungurahua
- Region
- Sierra
- Phone
- 032421809
Financial statements
- Current ratio
- 6.12
- Debt ratio
- 22.9%
- Net margin
- −15.7%
- Return on equity (ROE)
- −5.7%
- Revenue vs 2024
- −12.9%
The income statement · 2025
- Revenue $684,710
- Other income $58,395
- Cost of sales $99,315
- Expenses $743,851
- Net result −$107,821
Balance sheet structure · 2025
What it owns
- Current assets $1,054,771 43%
- Non-current assets $1,387,993 57%
How it is financed
- Current liabilities $172,290 7%
- Non-current liabilities $388,229 16%
- Equity $1,882,245 77%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $684,710 | −$107,821 | $2,442,764 | $1,882,245 | 26 |
| 2024 | $785,846 | −$28,603 | $2,555,404 | $1,973,902 | 28 |
| 2023 | $828,377 | $5,540 | $2,686,788 | $1,984,514 | 33 |
| 2022 | $932,849 | −$86,861 | $2,832,379 | $1,975,540 | 37 |
| 2021 | $898,127 | −$141,189 | $3,012,629 | $2,059,549 | 38 |
| 2020 | $848,289 | −$168,406 | $3,192,793 | $2,200,738 | 41 |
| 2019 | $1,572,901 | $204,169 | $3,624,429 | $2,573,313 | 44 |
| 2018 | $1,905,052 | $191,137 | $3,792,740 | $2,560,281 | 47 |
| 2017 | $2,046,280 | $331,641 | $3,894,739 | $2,700,786 | 47 |
| 2016 | $2,357,613 | $482,509 | $4,178,502 | $2,846,396 | 47 |
| 2015 | $2,466,628 | $528,960 | $4,429,163 | $2,890,471 | 48 |
| 2014 | $2,726,441 | $603,634 | $4,555,962 | $2,965,145 | 47 |
| 2013 | $2,599,230 | $514,810 | $4,788,623 | $2,876,320 | 58 |
| 2012 | $2,479,618 | $439,111 | $4,856,742 | $2,810,962 | 55 |
| 2011 | $2,492,284 | $552,871 | $4,158,982 | $2,409,666 | 60 |
| 2010 | $2,540,828 | $682,098 | $4,080,430 | $2,461,463 | 55 |
| 2009 | $2,565,767 | $485,422 | $4,068,020 | $2,535,691 | 55 |
| 2008 | $2,292,888 | $389,884 | $4,038,946 | $2,618,168 | 55 |
| 2007 | $2,107,222 | $296,353 | $2,674,701 | $1,404,097 | — |
| 2006 | $1,834,754 | $248,212 | $2,383,665 | $1,306,313 | — |
| 2005 | $1,683,659 | $166,376 | $2,091,503 | $1,191,202 | — |
| 2004 | $1,470,032 | $191,861 | $1,843,017 | $1,261,524 | — |
| 2003 | $1,264,566 | $99,377 | $1,566,578 | $1,079,880 | — |
| 2002 | $1,146,853 | $149,480 | $1,409,734 | $1,103,138 | — |
| 2001 | $941,990 | $141,893 | $1,240,118 | $1,066,341 | — |
| 2000 | $653,983 | $73,004 | $1,088,667 | $901,749 | — |
In 2025 it recorded revenue of $684,710 and a net result of −$107,821, a margin of −15.7%.
Its 2025 revenue exceeds that of 80.9% of the 95,463 companies in the country that recorded sales that year. In Tungurahua, it exceeds 81.5% of the 2,021 on record.
Within its activity (ISIC code C1811.01, 40 companies with sales), its revenue exceeds that of 65.0%; the trade’s typical margin was 1.2%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 2, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- September 26, 1960
Establishments · 1 registered, 1 open
- HEAD OFFICE Tungurahua / Ambato / Matriz / Montalvo 0537 y Av. Cevallos Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Tungurahua.
Its locations trade under the name EL HERALDO COMPAÑIA ANONIMA.
Ambato · 1 companiesBaños de Agua Santa · 0 companiesCevallos · 0 companiesMocha · 0 companiesPatate · 0 companiesQuero · 0 companiesSan Pedro de Pelileo · 0 companiesSantiago de Pillaro · 0 companiesTisaleo · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Ambato head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 2, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
Frequently asked questions
What is the RUC of El Heraldo Ca?
The RUC (taxpayer registration number) of EL HERALDO CA is 1890021588001, according to Ecuador’s public corporate registry.
Is El Heraldo Ca active?
Yes. Its legal status in the registry is Activa.
What does El Heraldo Ca do?
Its registered economic activity (ISIC C1811.01) is: Printing of newspapers, magazines and other periodicals
Where is El Heraldo Ca located?
Its registered address is in Ambato, province of Tungurahua, Ecuador.
When was El Heraldo Ca incorporated?
It was incorporated on September 26, 1960, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from