Company profile
Difortuna S.A.
RUC 0992373369001 · Guayaquil, Guayas
Registry data
- RUC
- 0992373369001
- Legal name
- DIFORTUNA S.A.
- Trade name
- DIFORTUNA
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Small · 2025
- Incorporation date
- October 6, 2004
- Start of activities (SRI)
- October 6, 2004
- Subscribed capital
- $10,000
- Economic activity
- Wholesale of household appliances and devices: refrigerators, stoves, washing machines, etc. Includes television sets, stereos (sound equipment), recording equipment and CD and DVD players, audio and video tapes, recorded CDs and DVDs
- ISIC code
- G4649.11
- Last year with filed statements
- 2025
- Address
- General Franco 100, Abdon Calderon
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 046011163
Financial statements
- Current ratio
- 6.48
- Debt ratio
- 68.3%
- Net margin
- 2.3%
- Return on equity (ROE)
- 11.7%
- Revenue vs 2024
- +23.4%
The income statement · 2025
- Revenue $614,588
- Cost of sales $541,472
- Expenses $51,965
- Net result $14,023
Balance sheet structure · 2025
What it owns
- Current assets $342,262 91%
- Non-current assets $34,768 9%
How it is financed
- Current liabilities $52,844 14%
- Non-current liabilities $204,550 54%
- Equity $119,636 32%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $614,588 | $14,023 | $377,030 | $119,636 | 3 |
| 2024 | $498,122 | $9,817 | $383,170 | $105,614 | 2 |
| 2023 | $491,996 | $17,587 | $499,924 | $232,436 | 3 |
| 2022 | $452,249 | $9,777 | $394,514 | $214,850 | 3 |
| 2021 | $357,671 | $5,338 | $415,860 | $205,072 | 8 |
| 2020 | $300,912 | $4,745 | $405,090 | $199,735 | 7 |
| 2019 | $324,022 | $8,104 | $264,699 | $78,069 | 7 |
| 2018 | $310,084 | $2,925 | $262,238 | $85,247 | 4 |
| 2017 | $279,387 | $4,215 | $226,483 | $42,322 | 4 |
| 2016 | $272,571 | $4,927 | $209,114 | $76,107 | 2 |
| 2015 | $166,794 | $4,615 | $181,130 | $71,180 | 4 |
| 2014 | $142,852 | $3,494 | $140,438 | $66,365 | 3 |
| 2013 | $126,201 | $174 | $192,913 | $61,205 | 2 |
| 2012 | $189,607 | $2,931 | $251,238 | $61,031 | 3 |
| 2011 | $267,148 | $4,134 | $167,738 | $30,946 | 3 |
| 2010 | $95,603 | $1,431 | $86,305 | $22,626 | 2 |
| 2009 | $85,280 | $5,736 | $111,095 | $14,218 | 1 |
| 2008 | $124,245 | −$6,258 | $186,217 | $136,794 | 2 |
| 2007 | $4,437 | −$1,429 | $15,322 | $5,247 | — |
| 2006 | $4,506 | $245 | $6,759 | $6,677 | — |
| 2005 | $16,676 | −$3 | $997 | $997 | — |
| 2004 | $0 | $0 | $1,000 | $1,000 | — |
In 2025 it recorded revenue of $614,588 and a net result of $14,023, a margin of 2.3%.
Its 2025 revenue exceeds that of 79.7% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 78.7% of the 34,598 on record.
Within its activity (ISIC code G4649.11, 387 companies with sales), its revenue exceeds that of 73.1%; the trade’s typical margin was 1.6%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated August 31, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- No When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- October 6, 2004
Establishments · 1 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Olmedo (San Alejo) / General Franco 100 Open
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas.
Alfredo Baquerizo Moreno · 0 companiesBalao · 0 companiesBalzar · 0 companiesColimes · 0 companiesCoronel Marcelino Maridueña · 0 companiesDaule · 0 companiesDurán · 0 companiesEl Empalme · 0 companiesEl Triunfo · 0 companiesGeneral Antonio Elizalde · 0 companiesGuayaquil · 1 companiesIsidro Ayora · 0 companiesLomas de Sargentillo · 0 companiesMilagro · 0 companiesNaranjal · 0 companiesNaranjito · 0 companiesNobol · 0 companiesPalestina · 0 companiesPedro Carbo · 0 companiesPlayas · 0 companiesSalitre · 0 companiesSamborondón · 0 companiesSanta Lucia · 0 companiesSimón Bolívar · 0 companiesYaguachi · 0 companies Point at or tap a canton to see its figure
Cantons of the province. Each canton links to its listing. Boundaries: geoBoundaries (CC BY 4.0).
Cantons with a presence
- Guayaquil head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated August 31, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Wholesale and retail trade; repair of motor vehicles and motorcycles
- Wholesale trade, except of motor vehicles and motorcycles
- Wholesale of household goods
- Wholesale of other household goods
- Wholesale of household appliances and devices: refrigerators, stoves, washing machines, etc. Includes television sets, stereos (sound equipment), recording equipment and CD and DVD players, audio and video tapes, recorded CDs and DVDs
Frequently asked questions
What is the RUC of Difortuna S.A.?
The RUC (taxpayer registration number) of DIFORTUNA S.A. is 0992373369001, according to Ecuador’s public corporate registry.
Is Difortuna S.A. active?
Yes. Its legal status in the registry is Activa.
What trade name does Difortuna S.A. use?
It operates under the trade name DIFORTUNA, according to the SRI’s RUC registry.
What does Difortuna S.A. do?
Its registered economic activity (ISIC G4649.11) is: Wholesale of household appliances and devices: refrigerators, stoves, washing machines, etc. Includes television sets, stereos (sound equipment), recording equipment and CD and DVD players, audio and video tapes, recorded CDs and DVDs
Where is Difortuna S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Difortuna S.A. incorporated?
It was incorporated on October 6, 2004, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from