Company profile
Compania de Publicidad, Publitraffic S.A.
RUC 0991432639001 · Guayaquil, Guayas
Registry data
- RUC
- 0991432639001
- Legal name
- COMPANIA DE PUBLICIDAD, PUBLITRAFFIC S.A.
- Trade name
- TRAFFIC
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Small · 2025
- Incorporation date
- February 20, 1998
- Start of activities (SRI)
- February 20, 1998
- Subscribed capital
- $50,000
- Economic activity
- Publishing (including online publishing) of catalogues of photographs, engravings, postcards, greeting cards, forms, posters, reproductions of works of art, advertising and other printed matter
- ISIC code
- J5819.01
- Last year with filed statements
- 2025
- Address
- Av. Rodrigo Chávez
- Location
- Guayaquil, Guayas
- Region
- Costa
- Phone
- 042136212
Financial statements
- Current ratio
- 1.48
- Debt ratio
- 69.9%
- Net margin
- 1.5%
- Return on equity (ROE)
- 0.7%
- Revenue vs 2024
- ×5.9
The income statement · 2025
- Revenue $149,299
- Expenses $145,814
- Net result $2,310
Balance sheet structure · 2025
What it owns
- Current assets $651,783 56%
- Non-current assets $504,178 44%
How it is financed
- Current liabilities $440,398 38%
- Non-current liabilities $367,495 32%
- Equity $348,067 30%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $149,299 | $2,310 | $1,155,961 | $348,067 | 4 |
| 2024 | $25,263 | $2,079 | $1,016,187 | $345,757 | 9 |
| 2023 | $324,619 | $3,546 | $1,008,623 | $345,047 | 2 |
| 2022 | $252,463 | $10,423 | $1,432,948 | $354,794 | 6 |
| 2021 | $0 | $759 | $1,057,326 | $344,371 | 4 |
| 2020 | $401,669 | $1,215 | $1,112,035 | $343,612 | 7 |
| 2019 | $639,564 | $10,907 | $1,672,284 | $342,397 | 8 |
| 2018 | $538,691 | $6,009 | $1,230,446 | $207,273 | 12 |
| 2017 | $418,667 | −$4,292 | $1,071,675 | $201,263 | 11 |
| 2016 | $393,725 | −$2,739 | $1,290,917 | $211,140 | 10 |
| 2015 | $1,338,305 | $19,899 | $961,222 | $274,082 | 13 |
| 2014 | $1,731,411 | $43,562 | $1,198,979 | $254,183 | 15 |
| 2013 | $1,352,547 | $56,388 | $992,732 | $210,621 | 10 |
| 2012 | $1,267,578 | $24,291 | $994,438 | $117,847 | 2 |
| 2011 | $933,266 | $10,010 | $968,775 | $97,931 | 2 |
| 2010 | $718,131 | $21,034 | $818,209 | $57,862 | 2 |
| 2009 | $562,175 | $23,872 | $453,078 | $50,044 | 5 |
| 2008 | $417,469 | $12,908 | $243,118 | $18,823 | — |
| 2002 | $27,434 | $30 | $8,851 | $3,212 | — |
In 2025 it recorded revenue of $149,299 and a net result of $2,310, a margin of 1.5%.
Its 2025 revenue exceeds that of 57.8% of the 95,463 companies in the country that recorded sales that year. In Guayas, it exceeds 56.1% of the 34,598 on record.
Within its activity (ISIC code J5819.01, 53 companies with sales), its revenue exceeds that of 49.1%; the trade’s typical margin was 3.8%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Tax status (SRI)
updated September 4, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- No Designated by the SRI for its size, with additional filing obligations
- Start of activities
- February 20, 1998
Establishments · 2 registered, 1 open
- HEAD OFFICE Guayas / Guayaquil / Tarqui / Rodrigo Chavez S/N y SN Open
- Manabi / Manta / Manta / Av #2 SN y Calles #11 y 12 Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 1 open establishment in Guayas, plus 1 closed.
Azuay: no dataBolívar: no dataCarchi: no dataCañar: no dataChimborazo: no dataCotopaxi: no dataEl Oro: no dataEsmeraldas: no dataGalápagos: no dataGuayas: 1 companiesImbabura: no dataLoja: no dataLos Ríos: no dataManabí: 0 companiesMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: no dataSanta Elena: no dataSanto Domingo de los Tsáchilas: no dataSucumbíos: no dataTungurahua: no dataZamora Chinchipe: no data Point at or tap a province to see its figure
Provinces with a presence
- Guayas head office 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 4, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Information and communication
- Publishing activities
- Publishing of books, periodicals and other publishing activities
- Other publishing activities
- Publishing (including online publishing) of catalogues of photographs, engravings, postcards, greeting cards, forms, posters, reproductions of works of art, advertising and other printed matter
Frequently asked questions
What is the RUC of Compania de Publicidad, Publitraffic S.A.?
The RUC (taxpayer registration number) of COMPANIA DE PUBLICIDAD, PUBLITRAFFIC S.A. is 0991432639001, according to Ecuador’s public corporate registry.
Is Compania de Publicidad, Publitraffic S.A. active?
Yes. Its legal status in the registry is Activa.
What trade name does Compania de Publicidad, Publitraffic S.A. use?
It operates under the trade name TRAFFIC, according to the SRI’s RUC registry.
What does Compania de Publicidad, Publitraffic S.A. do?
Its registered economic activity (ISIC J5819.01) is: Publishing (including online publishing) of catalogues of photographs, engravings, postcards, greeting cards, forms, posters, reproductions of works of art, advertising and other printed matter
Where is Compania de Publicidad, Publitraffic S.A. located?
Its registered address is in Guayaquil, province of Guayas, Ecuador.
When was Compania de Publicidad, Publitraffic S.A. incorporated?
It was incorporated on February 20, 1998, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from