Company profile
Assa-automotores de la Sierra S.A.
RUC 1890000130001 · Ambato, Tungurahua
Registry data
- RUC
- 1890000130001
- Legal name
- ASSA-AUTOMOTORES DE LA SIERRA S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Large · 2025
- Incorporation date
- June 29, 1960
- Start of activities (SRI)
- June 29, 1960
- Subscribed capital
- $18,400,000
- Economic activity
- Sale of new and used vehicles: passenger vehicles, including specialized vehicles such as ambulances and minibuses; lorries, trailers and semi-trailers; camping vehicles such as caravans and motor homes; off-road vehicles (jeeps, etc.), including wholesale and retail sale by commission agents
- ISIC code
- G4510.01
- Last year with filed statements
- 2025
- Address
- Av. Atahualpa, Rio Guayllabamba, Huachi Chico
- Location
- Ambato, Tungurahua
- Region
- Sierra
- Phone
- 035003333
Financial statements
- Current ratio
- 1.56
- Debt ratio
- 44.5%
- Net margin
- 0.3%
- Return on equity (ROE)
- 1.1%
- Revenue vs 2024
- −0.7%
The income statement · 2025
- Revenue $102,389,466
- Cost of sales $89,283,072
- Expenses $12,566,115
- Net result $324,147
Balance sheet structure · 2025
What it owns
- Current assets $29,732,161 57%
- Non-current assets $22,647,656 43%
How it is financed
- Current liabilities $19,012,914 36%
- Non-current liabilities $4,307,997 8%
- Equity $29,058,906 55%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $102,389,466 | $324,147 | $52,379,817 | $29,058,906 | 328 |
| 2024 | $103,106,523 | −$268,245 | $55,227,843 | $28,044,535 | 333 |
| 2023 | $110,167,656 | $56,712 | $66,371,745 | $28,224,450 | 397 |
| 2022 | $108,349,778 | $733,651 | $59,582,750 | $29,324,816 | 350 |
| 2021 | $102,961,901 | $204,739 | $49,076,446 | $28,661,911 | 373 |
| 2020 | $35,803,995 | −$588,684 | $37,388,542 | $21,531,415 | 190 |
| 2019 | $69,113,236 | $1,280,880 | $49,231,687 | $23,210,521 | 232 |
| 2018 | $72,936,264 | $2,207,553 | $51,334,435 | $23,250,307 | 229 |
| 2017 | $72,698,781 | $1,996,567 | $50,748,475 | $26,327,945 | 220 |
| 2016 | $51,776,044 | $764,913 | $35,456,254 | $25,722,292 | 191 |
| 2015 | $81,848,577 | $2,351,318 | $40,127,365 | $25,519,111 | 227 |
| 2014 | $100,444,259 | $2,456,942 | $41,986,831 | $24,129,214 | 257 |
| 2013 | $112,267,965 | $3,158,242 | $46,293,586 | $23,178,778 | 66 |
| 2012 | $115,103,224 | $3,451,424 | $46,311,620 | $21,359,722 | 252 |
| 2011 | $107,586,504 | $3,169,687 | $35,603,669 | $19,108,298 | 231 |
| 2010 | $109,150,500 | $3,148,957 | $40,448,441 | $17,856,293 | 230 |
| 2009 | $76,045,468 | $2,512,714 | $25,518,749 | $12,454,483 | 211 |
| 2008 | $76,705,087 | $2,218,087 | $26,009,016 | $11,933,534 | 185 |
| 2007 | $58,242,454 | $1,983,192 | $22,539,732 | $11,500,320 | — |
| 2006 | $55,168,210 | $2,244,768 | $19,755,361 | $10,417,127 | — |
| 2005 | $52,370,033 | $1,810,332 | $16,992,942 | $9,791,545 | — |
| 2004 | $40,196,102 | $1,554,913 | $15,408,440 | $9,391,870 | — |
| 2003 | $39,589,769 | $1,668,831 | $13,410,283 | $8,736,957 | — |
| 2002 | $48,332,094 | $2,188,557 | $13,801,010 | $9,070,388 | — |
| 2001 | $39,516,408 | $2,346,334 | $12,592,397 | $7,537,952 | — |
| 2000 | $16,234,771 | $712,500 | $7,170,881 | $4,979,225 | — |
In 2025 it recorded revenue of $102,389,466 and a net result of $324,147, a margin of 0.3%.
Its 2025 revenue exceeds that of 99.7% of the 95,463 companies in the country that recorded sales that year. In Tungurahua, it ranks 6th among the 2,021 on record.
Within its activity (ISIC code G4510.01, 498 companies with sales), its revenue exceeds that of 96.0%; the trade’s typical margin was 1.0%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Securities market
Assa-automotores de la Sierra S.A. is registered as an issuer in the public securities market registry, the roster of companies that raise financing by selling securities. There it files balance sheets more often than the annual statements; the most recent is from December 31, 2025:
- Assets
- $52,379,817
- Liabilities
- $23,320,910
- Equity
- $29,058,906
- Period revenue
- $102,389,466
- Period result
- $324,147
Annual balance sheet filed with the public securities market registry. See the securities market analysis
Tax status (SRI)
updated September 4, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- Yes Designated by the SRI for its size, with additional filing obligations
- Start of activities
- June 29, 1960
Establishments · 49 registered, 30 open
- HEAD OFFICE Tungurahua / Ambato / Huachi Chico / Av. Atahualpa S/N y Rio Guayllabamba Open
- Chimborazo / Riobamba / Lizarzaburu / Rio Guayas S/N y Rio Bulubulu Open
- Tungurahua / Ambato / la Merced / Av. Indoamerica S/N y Groenlandia Open
- Cotopaxi / Latacunga / Eloy Alfaro (San Felipe) / Av. Eloy Alfaro S/N Open
- Tungurahua / Ambato / Huachi Chico / Rio Coca S/N y Rio Guayllabamba Open
- Tungurahua / Ambato / la Merced / Av. Cevallos 2305 y Filomentor Cuesta Open
- Tungurahua / Ambato / Ambato / Av. Cevallos 02-59 y Filomentor Cuesta Open
- Pastaza / Pastaza / Puyo / Ceslao Marin S/N y Gonzalez Suarez Open
- Tungurahua / Ambato / Atocha - Ficoa / Av. Rodrigo Pachano S/N y Guayabas Open
- Tungurahua / Ambato / la Merced / 5 de Junio S/N y Av. Cevallos Open
- Tungurahua / Ambato / Huachi Loreto / Av . Manuelita Saenz S/N y Pio Baroja Open
- Pichincha / Quito / Tumbaco / Via Intervalles S/N Open
- Tungurahua / Ambato / Ambato / Francisco Flor 06-05 y Bolivar Open
- Pichincha / Quito / San Bartolo / Maldonado S12-74 y Pujili Open
- Chimborazo / Riobamba / Lizarzaburu / Av de la Prensa 45-86 y Manuel E. Flor Open
- Tungurahua / Ambato / la Merced / Filomentor Cuesta S/N y Av.cevallos Open
- Pichincha / Rumiñahui / San Rafael / Av San Luis S/N y Isla Isabela Open
- Tungurahua / Ambato / Huachi Chico / Av. Atahualpa SN y Rio Guayllabamba Open
- Tungurahua / Ambato / Huachi Chico / Av. Atahualpa SN y Rio Guayllabamba Open
- Pichincha / Quito / Kennedy / Av. Galo Plaza N52-51 y de los Algarrobo Open
- Imbabura / Ibarra / San Francisco / Av. Mariano Acosta SN y Jaramillo Perez Open
- Orellana / Orellana / Puerto Francisco de Orellana (El Coca) / Via Lago Agrio SN y KM 4 y Medio Open
- Sucumbios / Lago Agrio / Nueva Loja / Via Aguarico SN y Ecuador B Open
- Tungurahua / Ambato / Huachi Chico / Atahualpa SN y Rio Guayllabamba Open
- Imbabura / Ibarra / San Francisco / Av. Mariano Acosta SN y Jaramillo Perez Open
- Imbabura / Ibarra / San Francisco / Av. Mariano Acosta SN y Jaramillo Perez Open
- Zamora Chinchipe / Yantzaza / Yanzatza / Av Jaime Roldos Aguilera SN y SN Open
- Pichincha / Quito / la Ecuatoriana / Panamericana Norte SN y San Ramon Open
- Chimborazo / Riobamba / Lizarzaburu / Av. la Prensa SN y Manuel Elicio Flor Open
- Guayas / Guayaquil / Tarqui / Miguel H Alcivar SN y Francisco de Orellana Open
- Bolivar / Guaranda / Guaranda / 10 de Agosto S/N y 7 de Mayo Closed
- Tungurahua / Ambato / Celiano Monge / Av Atahualpa S/N y los Monjes Closed
- Tungurahua / Ambato / la Merced / Avenida Cevallos S/N y Unidad Nacional Closed
- Tungurahua / Ambato / Huachi Loreto / Avenida el Rey S/N y Mul Mul Closed
- Tungurahua / Ambato / la Merced / Av. de las Americas 19257 y Brasil Closed
- Tungurahua / Ambato / la Merced / Av. Indoamerica S/N y Pasaje las Minas Closed
- Chimborazo / Riobamba / Lizarzaburu / Av. de la Prensa 45-86 y Manuel Flor Closed
- Pastaza / Pastaza / Puyo / Bolivar 300-01 y 27 de Febrero Closed
- Tungurahua / Ambato / la Merced / Av. Cevallos 23-05 y Jose Filomentor Cuesta Closed
- Tungurahua / Ambato / Huachi Chico / Rio Guayllabamba S/N y Rio Coca Closed
- Tungurahua / Ambato / la Merced / Av. Indoamerica SN y Pasaje las Minas Closed
- Pichincha / Quito / Jipijapa / Av. 6 de Diciembre N44-100 y Rio Coca Closed
- Chimborazo / Riobamba / Lizarzaburu / la Prensa S/N y Manuel Elicio Flor Closed
- Pichincha / Rumiñahui / Sangolqui / Isla Isabela Lt-255 y Av. San Luis Closed
- Manabi / Manta / Eloy Alfaro / Av. 4 de Noviembre U002a Closed
- Tungurahua / Ambato / Huachi Loreto / Av. Manuelita Saenz 5 y Pio Baroja Closed
- Pichincha / Quito / Tumbaco / Via Intervalles SN y la Viña Closed
- Manabi / Manta / Eloy Alfaro / Av 4 de Noviembre SN y SN Closed
- Imbabura / Ibarra / San Francisco / Av. Mariano Acosta SN y Jaramillo Perez Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 30 open establishments across 10 provinces, plus 19 closed.
Its locations trade under names such as AUTOMOTORES DE LA SIERRA · FLOTAS ASSA ZC · COCA LAGO · AMB ATAHUALPA · NEGOCIOS ASSA · QUI GALO PLAZA · IBA MARIANO ACOSTA · ASSA COC VIA COCA 4 1_2.
Azuay: no dataBolívar: 0 companiesCarchi: no dataCañar: no dataChimborazo: 3 companiesCotopaxi: 1 companiesEl Oro: no dataEsmeraldas: no dataGalápagos: no dataGuayas: 1 companiesImbabura: 3 companiesLoja: no dataLos Ríos: no dataManabí: 0 companiesMorona Santiago: no dataNapo: no dataOrellana: 1 companiesPastaza: 1 companiesPichincha: 5 companiesSanta Elena: no dataSanto Domingo de los Tsáchilas: no dataSucumbíos: 1 companiesTungurahua: 13 companiesZamora Chinchipe: 1 companies Point at or tap a province to see its figure
1 13
Provinces with a presence
- Tungurahua head office 13 locations
- Pichincha 5 locations
- Chimborazo 3 locations
- Imbabura 3 locations
- Pastaza 1 location
- Cotopaxi 1 location
- Orellana 1 location
- Sucumbios 1 location
The eight with the most locations are listed; the map shows them all.
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 4, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
- Wholesale and retail trade; repair of motor vehicles and motorcycles
- Wholesale and retail trade and repair of motor vehicles and motorcycles
- Sale of motor vehicles
- Sale of motor vehicles
- Sale of new and used vehicles: passenger vehicles, including specialized vehicles such as ambulances and minibuses; lorries, trailers and semi-trailers; camping vehicles such as caravans and motor homes; off-road vehicles (jeeps, etc.), including wholesale and retail sale by commission agents
Frequently asked questions
What is the RUC of Assa-automotores de la Sierra S.A.?
The RUC (taxpayer registration number) of ASSA-AUTOMOTORES DE LA SIERRA S.A. is 1890000130001, according to Ecuador’s public corporate registry.
Is Assa-automotores de la Sierra S.A. active?
Yes. Its legal status in the registry is Activa.
What does Assa-automotores de la Sierra S.A. do?
Its registered economic activity (ISIC G4510.01) is: Sale of new and used vehicles: passenger vehicles, including specialized vehicles such as ambulances and minibuses; lorries, trailers and semi-trailers; camping vehicles such as caravans and motor homes; off-road vehicles (jeeps, etc.), including wholesale and retail sale by commission agents
Where is Assa-automotores de la Sierra S.A. located?
Its registered address is in Ambato, province of Tungurahua, Ecuador.
When was Assa-automotores de la Sierra S.A. incorporated?
It was incorporated on June 29, 1960, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from