Company profile
Asertia Comercial S.A.
RUC 1792201160001 · Quito, Pichincha
Registry data
- RUC
- 1792201160001
- Legal name
- ASERTIA COMERCIAL S.A.
- Trade name
- JUMBO CENTER / PROVEDY · MAYBELLINE · MULTISERVICIOS JUAN DE LA CRUZ S.A.
- Company type
- Stock corporation (S.A.)
- Size segment (SCVS)
- Large · 2025
- Incorporation date
- June 9, 2009
- Start of activities (SRI)
- June 9, 2009
- Subscribed capital
- $8,672,420
- Economic activity
- Wholesale of fruits, legumes and vegetables
- ISIC code
- G4630.12
- Last year with filed statements
- 2025
- Address
- Mariano Cardenal Oe1-44, Av. Panamericana Norte, Carcelen
- Location
- Quito, Pichincha
- Region
- Sierra
- Phone
- 022800900
Financial statements
- Current ratio
- 1.75
- Debt ratio
- 80.5%
- Net margin
- 0.6%
- Return on equity (ROE)
- 5.9%
- Revenue vs 2024
- +17.3%
The income statement · 2025
- Revenue $103,141,368
- Cost of sales $85,580,617
- Expenses $17,153,052
- Net result $614,631
Balance sheet structure · 2025
What it owns
- Current assets $41,493,592 78%
- Non-current assets $11,390,324 22%
How it is financed
- Current liabilities $23,685,354 45%
- Non-current liabilities $18,868,108 36%
- Equity $10,330,455 20%
“Current” means within one year: what can be turned into cash, or what has to be paid, in that span.
| Year | Revenue | Net result | Assets | Equity | Employees |
|---|---|---|---|---|---|
| 2025 | $103,141,368 | $614,631 | $52,883,916 | $10,330,455 | 363 |
| 2024 | $87,922,233 | $144,912 | $41,342,349 | $9,837,782 | 351 |
| 2023 | $93,589,669 | $24,793 | $44,842,637 | $9,651,017 | 355 |
| 2022 | $0 | $22,735 | $47,541,861 | $9,414,321 | 380 |
| 2021 | $99,318,694 | −$165,926 | $47,570,737 | $8,973,185 | 434 |
| 2020 | $102,851,789 | $1,054,822 | $38,615,552 | $10,098,086 | 412 |
| 2019 | $91,881,162 | $373,484 | $36,275,911 | $11,124,907 | 347 |
| 2018 | $94,118,967 | $1,327,847 | $35,720,222 | $10,440,358 | 363 |
| 2017 | $83,605,276 | $1,184,810 | $32,937,290 | $9,355,448 | 367 |
| 2016 | $74,747,895 | $1,408,095 | $28,482,918 | $8,017,165 | 6 |
| 2015 | $76,537,277 | $1,869,384 | $0 | $6,517,412 | 304 |
| 2014 | $73,427,668 | $1,356,188 | $23,329,811 | $4,440,290 | 355 |
| 2013 | $56,776,753 | $412,791 | $18,474,790 | $3,018,970 | 315 |
| 2012 | $55,535,178 | $85,378 | $14,613,674 | $3,460,238 | 303 |
| 2011 | $51,131,408 | $153,905 | $15,940,137 | $1,585,144 | 291 |
| 2010 | $50,591,786 | $176,024 | $13,502,640 | $1,434,584 | 256 |
| 2009 | $12,013,027 | $74,846 | $11,822,668 | $94,846 | 4 |
In 2025 it recorded revenue of $103,141,368 and a net result of $614,631, a margin of 0.6%.
Its 2025 revenue exceeds that of 99.7% of the 95,463 companies in the country that recorded sales that year. In Pichincha, it ranks 84th among the 32,639 on record.
Within its activity (ISIC code G4630.12, 295 companies with sales), its revenue exceeds that of 99.3%; the trade’s typical margin was 1.0%.
Values in US dollars, as filed with the Superintendencia de Compañías, Ecuador’s corporate regulator.
Securities market
Asertia Comercial S.A. is registered as an issuer in the public securities market registry, the roster of companies that raise financing by selling securities. There it files balance sheets more often than the annual statements; the most recent is from June 30, 2026:
- Assets
- $50,382,380
- Liabilities
- $39,299,234
- Equity
- $11,083,146
- Period revenue
- $52,060,114
- Period result
- $752,691
Semiannual balance sheet filed with the public securities market registry; revenue and result are the running total since January. See the securities market analysis
Tax status (SRI)
updated September 4, 2026- Phantom taxpayer: No
- Nonexistent transactions: No
- Tax regime
- General regime The set of rules under which it files its taxes
- Required to keep accounting books
- Yes
- Withholding agent
- Yes When paying third parties, it withholds taxes and remits them to the SRI
- Special taxpayer
- Yes Designated by the SRI for its size, with additional filing obligations
- Start of activities
- June 9, 2009
Establishments · 15 registered, 11 open
- HEAD OFFICE Pichincha / Quito / Ponceano / Vicente Duque Oe1-44 y Av. Galo Plaza Lasso Open
- Santo Domingo de los Tsachilas / Santo Domingo / Zaracay / Rio Chanchan Lote 06 y Rio Mira Open
- Guayas / Guayaquil / Ximena / Via a Daule S/N y SN Open
- Sucumbios / Lago Agrio / Nueva Loja / Venezuela S/N y Av. Colombia Patria Unida Open
- Imbabura / Ibarra / San Francisco / Rio Aguarico Lote 47 47 y Monsenor Leonidas Proaño Open
- Tungurahua / Ambato / Ambato / Cuatro Lote 37A y Av. D Open
- Manabi / Montecristi / el Colorado / Redondel de Circunvalacion S/N y Via a Manta Open
- Cañar / Azogues / Javier Loyola (Chuquipata) / Autopista Cuenca Azogues S/N y Cisne Alto Open
- Pichincha / Quito / Iñaquito / Av. Amazonas N6-114 y Avenida Republica Open
- Guayas / Guayaquil / Tarqui / Av. Joaquin Orrantia Gonzalez S/N y Juan Tanca Marengo Open
- Pichincha / Quito / Cumbaya / Av Oswaldo Guayasamin S/N y Pasaje el Valle Open
- Imbabura / Ibarra / San Francisco / Rio Aguarico L-47 y Leonidas Proaño Closed
- Pichincha / Quito / Carcelén / Mario Cardenal Lote 2 y Vicente Duque Closed
- Pichincha / Quito / Ponceano / Av Diego de Vasquez S/N y de los Eucaliptos Closed
- Pichincha / Pedro Vicente Maldonado / Pedro Vicente Maldonado / Av. 29 de Junio 315 y SN Closed
Tax status according to the public records of the SRI (Servicio de Rentas Internas, the national tax authority). The risk designations are the SRI’s, not a rating by this site: phantom taxpayer means the SRI considers the company to have no real activity at its declared address, and nonexistent transactions means it invoiced operations the SRI determined never took place.
Where it operates
It has 11 open establishments across 8 provinces, plus 4 closed.
Azuay: no dataBolívar: no dataCarchi: no dataCañar: 1 companiesChimborazo: no dataCotopaxi: no dataEl Oro: no dataEsmeraldas: no dataGalápagos: no dataGuayas: 2 companiesImbabura: 1 companiesLoja: no dataLos Ríos: no dataManabí: 1 companiesMorona Santiago: no dataNapo: no dataOrellana: no dataPastaza: no dataPichincha: 3 companiesSanta Elena: no dataSanto Domingo de los Tsáchilas: 1 companiesSucumbíos: 1 companiesTungurahua: 1 companiesZamora Chinchipe: no data Point at or tap a province to see its figure
1 3
Provinces with a presence
- Pichincha head office 3 locations
- Guayas 2 locations
- Imbabura 1 location
- Santo Domingo de los Tsachilas 1 location
- Sucumbios 1 location
- Tungurahua 1 location
- Manabi 1 location
- Cañar 1 location
Establishments declared to the SRI (Servicio de Rentas Internas, the national tax authority), updated September 4, 2026. The location is the province and canton on record, not each site’s exact address.
Activity classification (ISIC)
Frequently asked questions
What is the RUC of Asertia Comercial S.A.?
The RUC (taxpayer registration number) of ASERTIA COMERCIAL S.A. is 1792201160001, according to Ecuador’s public corporate registry.
Is Asertia Comercial S.A. active?
Yes. Its legal status in the registry is Activa.
What trade name does Asertia Comercial S.A. use?
It operates under the trade name JUMBO CENTER / PROVEDY and MAYBELLINE and MULTISERVICIOS JUAN DE LA CRUZ S.A., according to the SRI’s RUC registry.
What does Asertia Comercial S.A. do?
Its registered economic activity (ISIC G4630.12) is: Wholesale of fruits, legumes and vegetables
Where is Asertia Comercial S.A. located?
Its registered address is in Quito, province of Pichincha, Ecuador.
When was Asertia Comercial S.A. incorporated?
It was incorporated on June 9, 2009, as a stock corporation (s.a.).
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Corporate information from official public records of Ecuador · where this data comes from